Comparison between traditional commerce and e-commerce in Ctrip.com.

1. Business: The traditional business model is face-to-face sales, telephone contact, participation in exhibitions, etc. The business model of e-commerce is to promote the strength of products and companies through online promotion, thus attracting people in need to buy.

2. Publicity: The traditional publicity methods of business are TV media, magazines, buses and outdoor advertisements, while the publicity methods of e-commerce are Internet display, social media platform publicity, writing soft articles, making keywords and so on.