The Competitive Advantage of Wuyun Tea in Tiantai Mountain

1. Tiantai Mountain Yunwu Tea is a high-quality famous tea in Zhejiang Province, and was successfully registered as a national geographical indication certification trademark on 20 10, becoming a regional public brand. According to the evaluation of relevant evaluation agencies, the brand value of Tiantai Mountain Yunwu Tea is 530 million yuan, ranking among the top 10 in the whole province.

2.20 10 Tiantai Mountain Yunwu Tea Processing Technology was listed as the second batch of intangible cultural heritage in Zhejiang Province, Tiantai was awarded "Hometown of Famous Tea in China" and "Hometown of Tea Culture in China", and Tiantai Mountain Yunwu Tea was also awarded "Famous Tea in Chinese Culture", which has a unique competitive advantage.

3. Good tea is produced in high mountains. Nearly 65,438+10,000 mu of tea gardens in our county are all distributed on the mountains above 400 meters above sea level. Tea has excellent natural quality, typical characteristics of Shanyun tea and unique competitive advantages.

4. Tea culture resources are unique. Yao Guokun and Cheng Qikun, researchers of Tea Research Institute of Chinese Academy of Agricultural Sciences and senior tea culture experts, once pointed out that "Tiantai Mountain is a holy place of tea culture in the minds of tea people in China and even East Asia" and "Tiantai Mountain is an important birthplace of' drinking tea for health'", while Liu Feng, former president of China International Tea Culture Research Association, said: "From the ancient Tiantai Mountain to the east of Gumingzhou (Ningbo) and passing through Shaoxing, the ancient capital of Yue, a kind of tea was formed.

5. However, these resource advantages have not become the accelerator of industrial development, and the two resource advantages of nature and culture only stay in self-satisfaction and have not produced due economic benefits. There are no leading enterprises mainly engaged in tea. On the whole, the existing tea enterprises mainly deal in specialty products, and tea is only one of them. Our county's annual output of more than 2,000 tons of tea, more than two thirds of which have to be sold through Xinchang people and Xinchang market, is our biggest confusion.