Transformation direction of traditional clothing sales industry

At present, with the development of major network platforms and the impact of e-commerce retail industry, the clothing entity industry is becoming more and more difficult to do. Many brand physical clothing stores have closed down and switched to other businesses. Many young people hardly go to physical stores to buy clothes. At most, they just try on clothes and then place an order online. This way, you can buy suitable and beautiful clothes and save a lot of money.

A friend of mine has been in the clothing business for more than ten years. At that time, the e-commerce industry had not developed at all in our place. Many people don't have the habit of buying things online, and feel safer to go to physical stores to buy things. At that time, people here bought clothes directly in the store. My friend is very good at doing business, and he has a good attitude towards customers. Many people like to buy clothes from her. In just a few years, she earned a lot of Qian Qian from the clothing business. But later, with people's love for online shopping, her clothing store became more and more difficult to do. In the last two years, even the store fee is not enough. Last year, she suddenly changed her style and started working for herself. Through the combination of physical stores and self-management, business began to get better again. Where should the clothing retail industry go now?

I think that if the clothing business wants to make money now, it must rely on sales volume and implement the tactics of small profits but quick turnover. This means that you must have a large number of consumer groups as support. If you want to have a large number of consumer groups, you can take the road of self-operated and self-operated network platforms to sell clothes, which will quickly accumulate a large number of customers. However, it is worth noting that the quality of the clothes you sell is first and foremost. Quality should be worthy of the price you sell, and after-sales service must be done well, so as to increase customers' goodwill towards you, enhance customers' stickiness and insist on selling products with high cost performance.

Therefore, the current clothing industry is not without a way out, but it also needs to keep pace with the times and meet the needs of consumer groups in order to have vitality. I hope the above answers can help you a little!