Why the media plays an important role in shaping public opinion

The main factors to be considered in the formulation of public **** policy

Time:2010-09-02 16:54:22 Author:Zheng KejunSource:View:680 Comments:0

Public **** policy refers to the public **** organization as the main body of the public **** organization based on the specific objectives, in order to solve the problem of the social **** in the value of the interests of the social public **** distribution process to guide and regulate the behavior of the relevant, groups and individuals. In the process of distributing the value of the benefits of public interest to the society, the public **** organization formulates the guidelines to guide and regulate the behavior of the relevant, groups and individuals. The formulation of public policy is the first stage of the public policy process, including policy agenda, programme planning and policy legitimization. In the process of public policy-making, there are a number of factors that directly or indirectly play an influential role. Among them, the public and public opinion, experts and specialized knowledge, traditional media and network media are the six main factors, which have an important influence on the process and results of policy making. Combined with our work practice, we will analyze this issue briefly: First, the participation of the public and public opinion

To realize the scientification and democratization of decision-making, and to reform and improve the decision-making mechanism is one of the tasks of the ruling party to put forward the political construction and the reform of the political system. Citizen participation is an important way to improve the quality of public *** policy, and it is the cornerstone of public *** policy. Widespread citizen participation is a common phenomenon in democratic societies and an important symbol of democratic politics. For the public, opinion participation is a relatively common way to participate in policy making, so public opinion is an influential factor that cannot be ignored in the process of public *** policy making, and plays an important role in public *** policy making, in improving the administrative capacity of the public *** and in safeguarding the interests of the public ***. For example:At noon on January 26, 2008, the Guangzhou train station in full emergency, Guangzhou area spring emergency plan is fully activated. Guangzhou City Mayor Zhang Guangning: "I see the first line of the situation found that it does not work, to divert passengers on the square, or once the impact of the train station, the consequences are unimaginable." Zhang Guangning on the spot, immediately opened the Liuhua Canton Fair Exhibition Hall as an off-site waiting area, and emergency buses, the square of 60,000 travelers transferred out. In this instance, the decision made by Zhang Guangning as mayor at the time represents both public and public opinion.

Second, experts and specialized knowledge

Besides public opinion, experts and specialized knowledge also have a role and value that cannot be ignored in the process of policy making. Scientific advice can make up for the shortcomings of public opinion: irrationality, lack of maturity, etc., and provide policy makers with scientific knowledge and professional analysis, which is a powerful guarantee for improving the efficiency of public *** policy making, and a prerequisite for scientific policy making. In the public *** policy-making process must be fully absorbed at the same time expert advice: the participation of professional knowledge is a prerequisite for the scientific development of public *** policy and a strong guarantee. In the process of public **** policy making to deal with the relationship between experts and scholars and policy makers is very important. Today's decision-making process is becoming more and more complex, and experts and scholars should show greater mobility in helping to formulate "public ****" policies, while at the same time endeavoring to apply scientific and technological know-how more systematically in the formulation of policies to cope with economic and technological transformations. The draft of the Shenzhen Urban Master Plan (2007-2020) was prepared by the China Academy of Urban Planning and Design and the Shenzhen Urban Planning and Design Institute, both of which have a high level of expertise in the domestic urban planning field, under the working mechanism of "organization, expert leadership, departmental cooperation, public participation, and scientific decision-making"; 20 thematic studies were prepared by 21 research institutes; and 20 thematic studies were prepared by 21 research institutes, each of which was responsible for its own research.

Therefore, professional and specialized knowledge, for the public **** the future of policymaking anticipation, provides to provide directional guidance and diversified available options for meritocracy. Third, the traditional media and network media

Traditional media in our country has always served as the "upstream political communication" responsibilities, is to communicate "party policy" and "people's voices "Its basic function is to transmit all kinds of situations, dynamics and problems in the society to the decision-making center. This communication can be carried out both through the public form and through the "internal reference" form of Xinhua News Agency and other organizations. Agenda-setting theory holds that, in modern society, the way the mass media influence public opinion is that it sets up a central issue for the public at a certain time, and imposes different degrees of attention and reporting methods on various issues occurring in society, so that the issue that receives more attention gradually occupies a dominant position in the public agenda, and thus influences the formation of public **** public opinion. Therefore, traditional media play an important role in the expression and summarization of public opinion, the guidance of hotspots, the formation of public opinion and the formulation of public **** policy.

The emergence and development of online media has brought new expressions of public opinion, broken the monopoly of traditional media on information dissemination and public opinion formation, and played a more and more important role in the social and political process. Public opinion expressed through the Internet reflects to a greater extent the actual voices of the people, and is therefore characterized by greater authenticity.

In the "Jiahe Demolition and Relocation Incident," the combination of online and traditional media accelerated the establishment of a policy agenda. in July 2003, the groundbreaking ceremony for the construction of the Zhuquan Trade City in Hunan province was held in a newly built gymnasium in the county. "Insist on obeying and serving the county party committee and the county, and the county's major decisions without wavering." ; "Whoever disregards the face of Jiahe will have his hat taken off, and whoever works without opening his face will have to be replaced." And Jiahe County in the process of demolition and relocation of the slogan "who affects Jiahe for a while, I will affect him for a lifetime" and "four packages and two stops" policy, the county a number of people were "implicated". This matter has been widely concerned by the society. This matter has received wide attention from the society, and Xinhua News Agency, CCTV and many other media have tracked and reported on it. Jiahe county party committee, the county has on May 11th jointly issued "Jiaban word [2004] No. 37" notice, the abolition of the pearl spring involves the demolition of the city of trade and relocation of the "four packages, two stop" policy.

Web media and print media, then after a cross effect, a more participatory public opinion is revealed. The cross-talk between the two makes the information volume larger, the coverage wider, the influence stronger and the dissemination more rapid, forming a strong public opinion pressure, attracting attention, thus promoting the establishment of the policy agenda. Therefore, the propaganda of traditional media and online media highlights and strengthens public opinion and public opinion, and has a great influence on public *** policy making.

In summary, public opinion, the participation of experts and the role of the media are influential factors that cannot be ignored in the process of public ****policy making, and their interaction with each other affects the process of public ****policy making. It is of great significance to deal with the relationship between these three factors and their relationship with the formulation of public *** policy to promote the democratization and scientificization of public *** policy.