What is the operation mode and profit mode of JD.COM Mall?

What is the operation mode and profit mode of JD.COM Mall? Operation mode:

Profitability of main business: JD.COM Mall is a typical e-commerce enterprise, and its model is to integrate upstream and downstream with pure Internet, optimize supply chain, exert efforts on commodity cost, and strive for profits through the main business of commodity management;

Light assets, quick turnover: B2C relies on network means to broaden consumption channels, and JD.COM Mall also uses funds on the cutting edge to establish a strong information system to support the realization of huge sales scale and efficient operation;

Profit model:

1. Cost control

(1) Online store saves labor costs: JD.COM Mall will summarize and calculate hundreds of parameters such as past sales data, consumers' clicks, labels, paths, browsing times, and stay time of a specific commodity according to a certain weight to obtain consumption data, which will save manpower, material resources and funds to the maximum extent and bring more and greater profits to JD.COM.

(2) Marketing by network platform: JD.COM Mall adopts the marketing mode of B2C integrated marketing communication strategy, actively explores diversified sales channels and conducts online tracking sales.

(3) Rent saving: Due to the operation mode of online stores, the company only needs office space and warehouses, and does not need physical stores, thus avoiding the increasingly high rent, thus reducing the company's capital turnover pressure and making room for the low-price strategy.

2. Earn the difference between the purchase price and the selling price.

Based on meager profit, the gross profit margin is maintained at around 5%. Provide more value for suppliers and end customers in the industrial chain. It also provides consumers with cheaper and more reliable products by controlling costs.

3. Advertising revenue is about 30% of that of JD.COM at present. COM's profit comes from advertising, brand promotion, launching special events and other income. ; Up to now, nearly 80% mainstream IT brand manufacturers have started direct cooperation with JD.COM. I believe that in the future, JD.COM will gain more profits in this field and monopolize this platform.

The profit model and sales model of JD.COM Mall 1. cost control

(1) Online stores save labor costs.

The information system independently developed by JD.COM Mall is a profitable resource in the future. JD.COM Mall will summarize and calculate the past sales data of specific commodities, hundreds of arguments such as consumers' clicks, labels, paths, browsing times and staying time according to a certain weight, and get consumption data to help enterprises judge consumption demand. This information system will certainly provide reference information for improving and expanding other services in JD.COM in the future, so as to save manpower, material resources and funds to the maximum extent and bring more and more profits to JD.COM.

(2) Use the network platform for marketing.

JD.COM Mall adopts the marketing mode of B2C integrated marketing communication strategy, actively explores diversified sales channels and conducts online tracking sales. Compared with traditional marketing methods, online marketing has more competitive advantages, saves costs and maximizes communication coverage.

(3) saving rent

Because of the operation mode of online shop, the company only needs office space and warehouse, and does not need physical store, which avoids the increasingly high rent, thus reducing the pressure of the company's capital turnover and making room for the low-price strategy.

2. Earn the difference between the purchase price and the selling price.

Based on meager profit, the gross profit margin is maintained at around 5%. From its establishment in 2004 to 2008, the annual sales of JD.COM Mall were 65.438+million yuan, 30 million yuan, 80 million yuan, 360 million yuan and 654.38+03.2 billion yuan respectively. Liu, the president of the mall, predicts that by 20 10, this number will be 10 billion. JD.COM uses powerful IT system to digest 65,438+0,500 orders every day. There are more than 30,000 kinds of products sold online, and the prices of products are cheaper than those of offline retail stores 10% and 20%. Inventory turnover rate 12 days, and settlement with suppliers on the spot. The inventory turnover rate of Gome and Suning is 47 days to 60 days, and the account period is 1 12 days; The expense ratio is 7% lower than Gome and Suning, and the gross profit margin is maintained at around 5%, providing more value for suppliers and end customers in the industrial chain. It also provides consumers with cheaper and more reliable products by controlling costs.

3. In-store leasing (virtual store leasing)

JD.COM Mall is a retail and wholesale enterprise with independent legal personality, which can provide e-commerce platform-online shop for manufacturers, agents, distributors, retailers, specialty stores or other high-quality businesses (including units and individuals) of e-commerce websites, and JD.COM Mall will provide them with perfect supply chain management and assistance. JD.COM Mall will charge a certain rent for different configurations.

4. Advertising revenue

At present, about 30% in JD.COM. COM's profit comes from advertising, brand promotion, launching special events and other income. In 2008, the advertising fee of JD.COM Mall was several hundred thousand yuan, but in 2009, the advertising fee income has exceeded 6,543,800 yuan. The annual sales of merchants imported from JD.COM are above 1 100 million yuan, which ensures the quality of products and the price is relatively cheap. Up to now, nearly 80% mainstream IT brand manufacturers have started direct cooperation with JD.COM. I believe that in the future, JD.COM will gain more profits in this field and monopolize this platform.

JD。 The main business model of COM

JD.COM Mall: With its low price strategy and excellent marketing strategy, it has become the largest professional platform for 3C online shopping in China B2C market.

1. Low price

With its low price, JD.COM Mall has fought its way out in the B2C channel competition of domestic electronic product sales. It is a profit model of JD.COM Mall to obtain large-scale sales at low prices or even at the expense of gross profit margin, so as to obtain profits, in addition to the profits of subsidies such as rebates from manufacturers.

There are two main reasons why JD.COM Mall can adopt this low-price competition strategy. One is that its cost control is very good; Second, JD.COM Mall's continuous promotion tactics, grasping the types, brands and promotion opportunities of promotional goods just right. For example, JD.COM Mall often selects some small-batch, classic and discontinued products, and marks them as JD. COM price "for sale. At the same time, JD.COM Mall will occasionally choose some mainstream products for price reduction promotion in the off-season to attract attention.

2. Payment method

JD.COM Mall now provides cash on delivery, online payment, bank wire transfer, post office remittance and company transfer. Among them, online payment is provided by Alipay, Tenpay, Huanxun Payment and online banking. In addition, JD.COM Mall also provides interest-bearing installment payment services for ICBC Peony International Credit Card and Guangzhou Peony Credit Card.

The profit model of JD.COM Mall is a long story. It can be roughly said that:

In the early days, JD.COM won the recognition of the online consumer market at a low price and chose 3C standard products suitable for e-commerce; Get the rebate from the merchants through sales volume; At present, JD.COM has fully raced around and built four major logistics bases, namely, Beijing, Shanghai, Chengdu and Guangzhou. Its CEO Liu mainly studied the Amazon model. Eight years later, Amazon began to make a profit. At the beginning, I was expanding my product line and cultivating my own logistics. JD.COM is expected to increase its sales by 654.38 billion yuan this year, but it is still not profitable. This shows that its model is really learning from Amazon.

The profit model of tps Mall is to become a user of the store, and then promote the products on the publicity platform, and then the platform will extract part of the dividend profit as a reward for consumers.

What is JD? COM's profit model? JD.COM has two main aspects. One is self-employed, and JD.COM buys and sells himself to earn the difference; Second, third-party companies sell, but JD.COM has to charge deduction points to make money according to the sales ratio;

What is the profit model of mobile cloud mall? There are several profit models for building mall system by using mobile cloud mall. One is to rely on the sales revenue of the mall itself; Second, through the promotion of sub-commission, through different ways of sub-commission, people who promote products will benefit, thus increasing sales and bringing profits.

If JD.COM Mall is profitable or not, there won't be so many venture capitalists to invest! Businessmen should be rewarded!

What is the logistics mode of JD.COM Mall? Provincial capital cities are self-employed, and second-and third-tier cities are outsourced. However, it is recommended not to do business in JD.COM, and beware of not receiving money (the fine deduction is too severe)

The delivery modes of JD.COM JD.COM Mall can be divided into three categories: self-operated SOP SOPL and LBP.

1. Self-management is something that JD.COM sells to himself, and it is realized by himself. The speed is ok.

2.SOP is a platform for merchants to buy things, but it is stone's own delivery. This kind of delivery depends on the store's preset express delivery. Generally, there are SF Express, Shentong Express, ZTO Express Express, Tong Yuan Express, EMS ... This speed is uncertain.

3. In the latter mode, merchants buy things in JD.COM and also deliver them through JD.COM or JD.COM as warehouses. These are also delivered by JD.COM. COM own express delivery. Some of them are, for example, businesses are in Guangdong and customers are in Heilongjiang. They will send things to the warehouse in JD.COM, and then send them by JD.COM. This will be slower.

Depends on the pattern. Generally, all household appliances and mobile phones are self-operated.

What is Taobao's profit model and operation model? How does Alibaba make money?

"In 2002, Alibaba will make a profit of 1 yuan, in 2003 it will make a profit of 1 billion yuan, and in 2004 it will make a daily profit of 1 10,000 yuan." In April 2002, during the cold winter of the Internet, the emaciated Ma Yun told reporters, "I dare to say this because Alibaba has found its own profit model."

"A good business model must be simple. Alibaba's current business model is very simple, that is, charging membership fees. " Ma Yun achieved his original goal in three years. According to the information disclosed by Alibaba, in 2004, Alibaba's net profit was 600 million yuan. However, Ma Yun is still unwilling to elaborate on his business model for fear of revealing the real situation of revenue.

The reporter learned that there are two kinds of members on Alibaba, one is China supplier; One is a member of Tong.

The service of "China Supplier" is mainly oriented to export-oriented enterprises. Relying on the online trading community, it recommends China's export suppliers to international merchants who purchase through e-commerce, thus helping export suppliers to obtain international orders. Its services include an independent "China supplier" account and password, and the establishment of an English website for more than 420,000 professional buyers in 220 countries around the world to browse the enterprise online. At present, the membership fee of suppliers in China is 60,000-80,000 yuan/year.

"Cheng Xintong" focuses more on domestic trade, and helps "Cheng Xintong" members gain the trust of buyers by showing registered members the evaluation and transaction integrity records of third parties in Alibaba. Cheng Xintong's membership fee is 2300 yuan/year.

According to Alibaba's own disclosure, as of May 2005, there were 6,543,800 suppliers registered in China through Alibaba, and nearly 6,543,800 registered users of TrustPass (by the end of 2004, there were more than 8,000 suppliers in China, while the number of TrustPass members was 60,000). Based on this estimate, Alibaba's annual revenue should be close to 654.38+0 billion yuan (of which, the annual membership fee receivable by Unicom is 230 million yuan, and the maximum membership fee receivable by China suppliers is 800 million yuan).

In addition to being easily trusted by buyers, suppliers in China and members of Chengxin Tong also have the priority to publish enterprise information, so that customers can find enterprises more quickly. "The key is that Alibaba must ensure that the online identity of the enterprise is consistent with the real identity, and establish a sound credit evaluation system so that everyone can make money in an environment of mutual trust." Ma Yun said.

"There are five ways to ensure integrity, namely, third-party certification (enterprise credit reporting agencies provide credit certification, including legal registration records of industrial and commercial departments, business authorization, etc.). ); Offline certificates and honors; Alibaba activity record; Member evaluation; Creditor. " Ma Yun said, "The problem to be solved in e-commerce in China is mainly the integrity problem, and this whole system is to ensure that the integrity problem is solved."

According to the information provided by Alibaba, in addition to paid suppliers in China and members of TrustPass, there are 4.8 million free China merchants and 6.5438+million overseas merchants on Alibaba. Last year, the total value of products exported through Alibaba was $654.38+000 billion. Take Zhejiang Yongkang as an example (the world's largest scooter supplier), and 70% of local enterprises export through Alibaba. Many of these exports exceeded $10 million.

"When so many people can make money through Alibaba, Alibaba should also make a little money." In 2002, Ma Yun, who was looking for the future for Alibaba, said.

As for whether Alibaba will go public to make more money, in 2004, Ma Yun told reporters that "Alibaba will go public only if its annual profit reaches at least 654.38 billion yuan."

"Alibaba's business has no policy risks such as MMS and online games, and export is an industry encouraged by the state. Alibaba's listing can get a higher P/E ratio than Sina and Shanda. " A former executive of Softbank China commented.

At present, the market price-earnings ratio of Sina is about 30 times, and the price-earnings ratios of Shanda and Netease are both 35 times.

Free Taobao enclosure

The profit earned by Alibaba in B2B field enables it to support a "child" who only spends money at present, namely Taobao, a C2C trading website under Alibaba. "Taobao is still a child. Although there is room for development, it is important to cultivate it now. " Ma Yun said this.

Alibaba founded Taobao in 2003. In July of that year, it injected 654.38 billion yuan into Taobao. In July 2004, it was announced that it would inject another 350 million yuan into Taobao.

In China's C2C market, Taobao's rival Yi Bei seems to have more money. In March 2002, Yi Bei injected 30 million US dollars into Yi Bei to establish Yi Bei. In July 2003, Yi Bei injected another $654.38+500 million into Yi Bei.

The charge sources of C2C websites mainly include transaction service fees (including commodity login fees, transaction fees, reserve price setting fees, pre-sale setting fees, additional transaction fees, security payment fees and online shop fees), featured service fees (including font function fees, picture function fees and recommendation function fees), value-added service fees (information publishing fees and auxiliary information fees) and online advertisements.

EBay Yi Bei's profit model is to charge users fees such as store fees, commodity login fees and transaction service fees. The monthly fee for ordinary shops was originally 50 yuan/month, but it was reduced to 35 yuan/month in May last year; The landing fee of the goods varies according to the category and price of the goods. The cheapest landing fee is 0.8 yuan, while the more expensive ones, such as cars and motorcycles, are probably around 8 yuan.

"Competing with world-class competitors can show your strength." Ma Yun said. And the way he shows his strength is Taobao's free strategy.

Taobao is currently free for all businesses. Ma Yun said: "Taobao does not charge for 3 years. The C2C market in China is still in the market cultivation stage, and the free model is more conducive to staking. "

Can Ma Yun's free strategy land?

According to iResearch)2004 annual survey report, in the online auction market in China, there are 9.5 million registered users in Yi Bei and Yi Bei, 4 million registered users in Taobao, 400,000 registered users in Paipai and 654.38+million registered users in other auction websites.

The report also shows that in 2004, about 42.5 million pieces were sold in China online auction market, with a turnover rate of about 40%, with a total turnover of about170,000 pieces and a turnover of 3.4 billion yuan. Among them, the turnover of Yi Bei and Yi Bei was about 2.2 billion yuan, and that of Taobao was about 654.38 billion yuan.

According to the data provided by Taobao, in the first quarter of 2005, the turnover of Taobao was 654.38+0.2 billion yuan, and the turnover of Yi Bei was 654.38+0 billion dollars, which was the first time that Taobao turned the tables.

"In addition to the localization service provided by Taobao, it is also related to Taobao's free policy." Ma Yun explained why Taobao came from behind.

"In order to avoid Yi Bei's transaction costs, some users did not use Yi Bei's Anfutong to pay for the goods they needed in Yi Bei, but chose Taobao's Alipay, which made some Yi Bei users actually become Taobao users." An employee of Alibaba said.

Alipay is a secure payment service launched by Alibaba's Alipay, which is used for online transactions. Alipay, as a credit intermediary, temporarily keeps the payment for the buyer and seller before the buyer confirms the receipt of the goods.

According to the information provided by Taobao, as of February 24, 2005, 79% of the merchandise transactions on Taobao were accepted through Alipay.

Taobao's free model today is a copy of Alibaba's model. Alibaba experienced a three-year free period before charging.

Ma Yun said: "At that time, Alibaba spent investors' money and only had confidence in a bright future; Part of the money burned by Taobao now comes from Alibaba's profits, and the other part comes from investors, which is also based on confidence in the future, because Alibaba is an example. "

"Taobao will continue to insist on free. When it is still collecting small money or staking, Alibaba is not in a hurry. " Ma Yun said. (