What exactly is access?

Refers to the process in which goods and services are transferred from producers to distributors and then from distributors to consumers. The task of channel access is to send the right products to the right point of sale at the right time for consumers to buy.

When designing marketing channels, enterprises must choose between ideal channels and feasible channels. The main decision-making basis is: analyzing consumer demand, establishing channel objectives, and identifying and evaluating the main channels that can be selected.

Extended data

First, the breadth of channel access:

Refers to the manufacturer's products, which need to go through several channels. For example, due to different market densities, retail outlets and wholesale systems are set up respectively; Or because customers buy different quantities, big customers sell directly and small customers sell through dealerships.

Second, the strategy:

1, direct channel or indirect channel marketing.

2. Long channel or short channel marketing.

3. Wide channel or narrow channel marketing.

4. Single marketing channel and multiple marketing channels.

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