The purpose of opening a new beauty salon is to expand popularity, publicity and customers.

Beauty salons are the lifeblood of stores, and there are three ways to expand customers:

1 outdoor development of propagandists; 2 horizontal alliance expansion; 3. Online network attracts customers;

1, outdoor publicity by propagandists

The first is the most traditional and effective way to expand customers. This method originated from pre-sales teamwork methods such as routing and Shi Ting. This way is to invite customers into the store for free, and then the beautician will receive and let the customers experience the corresponding service, and then slowly sell it;

Seemingly simple links, which contain many skills, introduce professionals, title promoters or shopping guides to customers, and some places also call them bees, bill delivery staff and so on. However, the nature of the work is the same, and the propagandist should have the following characteristics: WeChat public beauty industry tuoke hosting center SLMY-20 13.

The most important thing is three diligence: eye diligence, leg diligence and mouth diligence.

Secondly, communication skills: you must be confident, otherwise your eyes, tone, speech speed, voice, tone, expression and movements will give customers a feeling of insincerity, especially women's perception ability is very strong, so a confident state is necessary.

Then there are words: it conveys two points-1free and short time. You can introduce customers on the grounds of opening a new store and inviting guests for the anniversary: "Hello, sister, we specially invite ladies with good temperament and good image to visit our store when opening a new store 15, and at the same time you can experience our special projects for free. Today, you don't need to spend money, and it won't take you long. I hope so.

Propagandists' customers need special training and professional management to acquire skills. Wechat WeChat official account Meiye Extension Custody Center SLMY-20 13 Find out that there are ways to extend hundreds of customers in three days.

The nature of short-term entrepreneurial activities:

Expanding customer activities is to plan and implement new customer acceptance activities on the basis of league competition, combined with the internal hardware resources of beauty salons and the local market demand, with rewards and assessment as tools to maximize the participation of beauticians. Low input cost and fast cash flow "circle customers" movement.

Suitable for store type:

First, a newly opened beauty salon is not well known.

Second, beauty salons with poor geographical location

Three, a single beauty salon project [2]

2. Horizontal alliance to expand customers

This outreach model focuses on reaching high-end customers, interacting with other industry resources, enjoying * * *, such as banks, shopping malls, supermarkets, luxury stores, securities and other large enterprises and institutions, * * * and alliances, planning different activity plans, WeChat WeChat official account, and American industry outreach hosting center SLMY-20 13, which not only meet the needs of the other partners, but also meet the needs of the other partners.

Alliance unit

Bank: It has a wide customer base, divided into low, medium and high-end customers, and is a potential customer of beauty salons.

Securities industry: There are a large number of stock investors and some potential customers of beauty salons.

Catering industry: large number of customers, can be cross-industry partners.

3. Online network attracts customers

This way to expand customers is through the initial media and website promotion, with advertising effect to expand customers; For example, the initial group purchase, the mid-term transition of mobile APP software promotion is weak, and the popular WeChat promotion is not mature now. This method has a bright future, but it is not mature enough to achieve the expected results.