What are the characteristics of the consumer market?

Briefly describe the characteristics of consumer market.

The consumer market has some characteristics different from the industrial market, mainly in the following three aspects: 1. The consumer market is remarkably diverse. 2. Consumers' purchasing behavior is obviously instructive. 3. The consumer market is characterized by fewer purchases.

What is the consumer goods market? Describe its characteristics.

The consumer market is composed of all individuals and families who buy goods to meet their daily consumption needs. Consumer's purchase behavior refers to a series of conscious activities carried out by consumers in the whole purchase process. This purchase process starts from the demand, and goes through the formation of purchase motivation, evaluation and selection, decision of purchase and evaluation behavior after purchase.

Compared with the producer market, the consumer market has the following characteristics:

1. From the perspective of traded goods, because they are products for people's final consumption and the buyers are individuals or families, they are more influenced by personal factors such as consumers' cultural literacy, appreciation habits and income level; The products have diverse colors, complex varieties and short life cycle; Commodities are not professional and technical, and there are many substitutes, so the price demand elasticity of commodities is greater, that is, price changes have a greater impact on demand.

2. From the perspective of transaction scale and mode, there are many buyers in the consumer goods market, and the market is scattered, with frequent transactions, but sporadic transactions. Therefore, most goods are sold through middlemen, which is convenient for consumers to buy.

3. From the point of purchase behavior, it can induce consumers' purchase behavior to a great extent.

This is because consumers are spontaneous and emotional when deciding to buy, unlike the purchase decision in the producer market, which is often limited by production characteristics and influenced by national policies and plans. Second, most buyers in the consumer goods market lack corresponding commodity knowledge and market knowledge, and their buying behavior is unprofessional, so their choice of products is greatly influenced by advertising. Due to the inducement of consumers' buying behavior, the production and operation departments should pay attention to the publicity and advertising of commodities and guide consumption. On the one hand, they should be good consultants for consumers, on the other hand, they can effectively guide consumers' buying behavior.

What are the characteristics of consumer market?

Consumer market characteristics

1) Non-profit

Consumers buy goods in order to obtain a certain use value and meet their own consumption needs, rather than reselling them for profit.

2) Non-professional

Consumers generally lack specialized commodity knowledge and market knowledge. When consumers buy goods, they are often easily influenced by advertisements, promotion methods, commodity packaging and service attitudes of manufacturers and merchants.

3) hierarchy

Due to the different income levels and social classes of consumers, consumers' needs will show certain levels. Generally speaking, consumers always meet the most basic survival needs and safety needs, and buy necessities such as food, clothing, housing and transportation, and then they can gradually meet higher-level needs and buy enjoyment-oriented and development-oriented goods according to the situation.

4) Substitutability

In consumer goods, except for a few goods that cannot be replaced by 10℃, most goods can find substitutes or interchangeable goods. Therefore, the goods in the consumer market have strong substitutability.

5) universality

In the consumer market, there are not only a large number of buyers, but also buyers are widely distributed. From cities to rural areas, from domestic to foreign countries, the consumer market is everywhere.

6) Prevalence rate

Consumer demand is not only influenced by internal factors of consumers, but also by external factors such as environment, fashion and values. The needs of consumers will vary with the times, and the goods in the consumer market have a certain popularity.

What is the consumer market? What are the characteristics of the consumer market?

The consumer market has some characteristics different from the industrial market, mainly in the following three aspects: 1. The consumer market is remarkably diverse. 2. Consumers' purchasing behavior is obviously instructive. 3. The consumer market is characterized by fewer purchases.

Characteristics of consumer market demand

The market demand of consumer goods refers to the desire and requirement of urban and rural residents and social groups to obtain necessary means of subsistence in the market. It plays a very important role in the study of market buying behavior. The market demand for consumer goods generally has the following characteristics. 1. Diversity of consumer demand Due to differences in income level, education level, occupation, gender, age, nationality and living habits, consumers will naturally have different hobbies and interests, and their demand for consumer goods is also very different. This eclectic demand is the diversity of consumer demand. 2. Development of Consumer Demand With the development of productivity and the improvement of consumers' personal income, people's demand for goods and services is also developing. High-end goods that were not consumed in the past entered consumption; High-end durable goods that used to consume less are now consumed in large quantities; It used to be cheap and affordable, but now it pursues beauty and comfort. 3. Elasticity of consumer demand When consumers buy goods, the quantity and grade will change with the change of purchase level and shift with the price of goods. Among them, the demand for basic consumer goods is relatively small, while the demand for high and medium-grade goods, durable consumer goods, clothing and decorations is relatively selective, so the consumption demand is relatively large. 4. Hierarchy of consumer demand As mentioned above, people's needs are hierarchical. Although it is difficult to completely divide them, they are generally orderly. Generally speaking, the most basic needs of life (physiological needs) are always met first, that is, the needs of "survival materials", and then the needs of social communication and spiritual life, that is, the needs of "enjoying materials" and "developing materials". In other words, consumer demand is gradually rising, first meeting the low-level demand and then meeting the higher-level demand. With the development of production, the improvement of consumption level and the expansion of social activities, people's consumption demand level will inevitably move up gradually, from low to high, and more and more goods will be purchased to meet social and spiritual requirements ("enjoying information" and "developing information"). The consumption demand of the times is often influenced by the spirit of the times, fashion and environment. Different times will lead to different consumer needs and hobbies. For example, with the improvement of China people's cultural level, there is an increasing demand for stationery. This is the era of consumer demand. 6. Inducible consumer demand can be guided and adjusted. In other words, through the efforts of enterprise marketing activities, people's consumption demand can be changed and transferred. Potential desires can be transformed into obvious actions, and future demands can be transformed into realistic consumption. 7. In some commodities, the relationship between consumer demand and alternative consumer demand is related, and consumers often contact to buy by the way. For example, when selling leather shoes, shoe polish, shoelaces, shoe brushes, etc. Maybe sell it with it. Therefore, operating related commodities will not only bring convenience to consumers, but also expand the sales of commodities. Some commodities are replaceable, that is, the sales of one commodity increase and the sales of another commodity decrease. Such as meat, eggs, fish, chickens, ducks and so on. In food, if one kind sells more, others may decrease; Sales of washing powder increased, sales of soap decreased and so on. This is more comprehensive from game operators, I hope I can help you.

What are the consumption characteristics of college students?

First, the consumption characteristics and causes of contemporary college students

At present, college students have the characteristics of fast consumption pace, fast communication mode, fashion pursuit and avant-garde thinking, which is related to the influence of social environment and the lack of correct guidance in family, school and education.

(A) the accelerated pace of consumption, rapid consumption patterns.

According to the survey of our college, college students pay less attention to economic factors when choosing consumer goods, and the speed of buying and updating consumer goods is accelerated. From the actual situation, the expenses spent on study and dining are low, while the expenses spent on entertainment are too high, which has obviously exceeded the normal consumption trajectory of college students. For example, some college students who are in love spend about 1 1,000-11,500 per month, ranging from 800 to several thousand yuan. They believe that in order to pursue emotions, material input is needed, and it is often impossible to grasp the principle of moderate consumption.

Contemporary college students generally accept fast transaction methods, mostly bank cards and transportation IC cards. Various discount cards, etc. Credit card consumption has been highly praised by contemporary college students. Nowadays, online shopping has become a common consumption mode of contemporary college students, which is time-saving, fast and convenient.

(B), the pursuit of fashion and trendy

The avant-garde characteristics of college students' consumption are: pursuing brand, advocating authority and pursuing novelty and fashion. Reflect individuality, rationality and maturity.

Brand goods contain not only economic value, but also cultural value. With the rapid development of science and technology, brand competition has surpassed the functional competition of products, and people tend to feel psychologically rather than judge the advantages of a commodity intuitively. The authority of "quality" and brand "culture" represented by the brand embodies the identity and status of consumers and enhances their self-confidence.

The development of commodity economy has greatly enriched the consumer market. College students are at the age of pursuing personality development, enhancing self-awareness and accepting new things. Facing the colorful consumer market, college students' consumption psychology has changed from impulsive and impetuous mentality in the early stage of reform and opening up to more rational, and they have begun to show more mature value orientation in consumption behavior. At the same time, with the improvement of China's legal system, college students' awareness of consumer rights protection is becoming more and more mature. When their consumer rights are infringed, they will use the law to protect themselves.

The life of contemporary college students is rich and colorful, and the concept of super-consumption presents diversified characteristics. The latest survey shows that 80% of the students surveyed choose to buy brand-name products when economic conditions permit. The pursuit of famous brands has become the common view of most students, which fully embodies the demand and consumption concept of contemporary college students to pursue quality, emphasize famous brands and taste life. Excessive pursuit of fashion and famous brands. For example, in order to pursue a mobile phone or change to the most popular mobile phone, some students are willing to tighten their belts and even sacrifice other necessary expenses.

(3) Pursuing individuality and diversification

Individualized consumption of college students is a remarkable feature of the new youth cultural movement. Such personality can also be understood as fashion and stylization, not just the pursuit and expression of personality and self by traditional youth culture. The explosive growth of new knowledge, the rapid popularization of new technologies and the profound influence of new information media on daily life make the formation and popularity of fashion faster. At the same time, it has a more distinctive theme and a more humanized form of expression, which has become a symbolic and popular color and tone in college students' daily life and social activities, that is, a stylized thing. It reflects the concept of young college students: nothing can't be changed, no system is completely closed, and nothing or truth can't be expressed by images.

Diversification is an important feature of contemporary college students' consumption. Mass cultural consumption market is an important factor affecting the diversity of college students' consumption culture. Popular culture is called "popular, disposable, consumed, cheap, mass-produced, young, humorous, erotic, witty and charming" by some researchers. This explanation describes some characteristics of popular culture. Among them, "Young" intuitively makes us realize that popular culture is inseparable from the participation, contrast and noise of young college students.

(D) The psychology of comparison is outstanding, and consumers (college students) are quite different.

Some college students have strong vanity. In order to have a mobile phone and a brand-name clothing, they are willing to scrimp and save at the expense of other necessary expenses. Individual girls borrowed money from others for a set of brand-name cosmetics, and even lied that the cost of study had increased, and once again reached out to frugal parents to satisfy their desires. This sense of emptiness ......

Summarize the types and characteristics of the market

Perfect competition is a market structure without any obstacles and interference, which refers to those markets where no enterprise or consumer can influence the price. It is an ideal market competition state in economics and one of several typical market forms. It can be proved that the result of perfect competition accords with Pareto optimality.

Generally speaking, if both buyers and sellers in the market are big enough, everyone (including both buyers and sellers) is a price recipient and cannot affect the market price alone, such a competitive state is called perfect competition. At the same time, it is also called a perfectly competitive market.

Perfect competition is a market structure in which there are many sellers of homogeneous goods, and no seller or buyer can control the price, so it is easy to enter and resources can be transferred from one user to another at any time. For example, many agricultural products markets are characterized by perfect competition.

Monopolistic competition refers to the market phenomenon that many manufacturers produce and sell similar goods with different quality. Monopoly competition is a common feature of the old economy, which is more obvious in the new economy (also known as knowledge economy) era.

Monopoly competition is one of the typical market forms in economics, which is produced under the following conditions:

1. There are many producers and consumers in the market.

2. Consumers have clear preferences, and goods and services are "heterogeneous".

3. Free entry.

Enterprises engaged in monopolistic competition are monopolized in the short term, but they have zero profits and overcapacity in the long term.

Oligopoly: also known as oligopoly, oligopoly, a market state in which a few sellers (oligarchs) dominate the market. This word in English comes from the Greek word "minority sellers". Oligopoly is a market structure that contains both monopoly and competition factors, and is closer to complete monopoly. Its remarkable feature is that a few manufacturers monopolize the market of a certain industry, and the output of these manufacturers accounts for a high proportion of the total output of the whole industry, thus controlling the product supply of this industry.

The formation of oligopoly is first determined by the production and technical characteristics of certain products. Oligopoly industries are often industries with highly concentrated production, such as steel, automobiles and petroleum. Secondly, all kinds of exclusive measures taken by oligopolistic manufacturers to maintain their own status, as well as * * * support policies for some oligopolistic manufacturers, can also promote the formation of oligopolistic market.

In foreign countries, oligarchy and monopoly are often inseparable. For example, in an industry, only one company operates related businesses, and consumers or other upstream and downstream industries have no choice but to trade with him or accept his goods or services. This is monopoly, where a few companies control an industry. These companies are called oligarchs. Generally speaking, China has only monopoly, not oligarchy.

Monopoly, or seller's monopoly, generally refers to the only seller in one or more markets who faces competitive consumers through one or more stages; Contrary to buyer monopoly (buyer monopoly, or translation monopoly). Monopolists can adjust prices and output at will in the market (not at the same time). Monopoly can be achieved through legal exclusive privileges, control of supply sources or joint or cooperative actions between enterprises. [ 1]

China called monopoly "monopoly" since ancient times [2]. In ancient China, salt, iron and tea were monopolized by the government for a long time. Because of huge profits, once the country has a financial crisis, it is inevitable to implement a monopoly system to supplement the shortage of national use.

It is generally believed that the basic reason of monopoly is the entry barrier, that is, the monopoly manufacturer can maintain its position as the only seller in the market because other enterprises cannot enter the market and compete with it. There are three reasons for monopoly:

Natural monopoly: the production cost is that one producer is more efficient than a large number of producers. This is the most common form of monopoly.

Resource monopoly: key resources are owned by one enterprise (such as the dubbing industry of wireless TV).

Administrative monopoly: * * gives an enterprise the exclusive right to produce a certain product or service.

In addition, there is a kind of monopoly by * *, which is called monopoly.

What are the characteristics of the buyer's market and the seller's market, and what impact do they have on consumers?

The so-called seller's market means that what is sold in the market is mainly decided by the seller (manufacturer), that is, what the enterprise produces is sold in the market, which is a producer-oriented market. Under the seller's market conditions, the business characteristics of the enterprise (1) enterprises believe that the needs of customers are basically the same; (2) Products first, then customers; (3) Enterprises focus on production; (4) Production enterprises occupy a relatively favorable position in the market. The so-called buyer's market means that what is sold in the market is mainly decided by the buyer (customer), that is, what the customer needs, the enterprise will produce, that is, the consumer-oriented market or the customer-oriented market. The characteristics of enterprise management under the condition of buyer's market are: enterprises think that customers' needs are different; Personalization is outstanding. (2) Customer first, production second; (3) The enterprise is customer-centered; Under the condition of shortage economy, it is a seller's market, and production enterprises take production as the center, that is, the enterprise itself as the center. (4) Customers occupy a relatively favorable position in the market. The fundamental difference between buyer's market and seller's market is that the position of buyers and sellers in the market has changed fundamentally. Shortage economy-seller's market; Surplus economy-buyer's market.

1. What is the consumer market? Try to illustrate the characteristics of the consumer market with examples.

Producers follow the principles of cost minimization and profit maximization; Consumers make decisions based on utility maximization and consumption budget.

What are the marketing characteristics of consumer goods?

The consumer goods market has a large number of people and a large demand.

The demand of consumer goods market is complex and characterized by diversification and variability.

In the consumer goods market, goods come in and out frequently, and the one-time purchase amount is small.

Most of the goods purchased by consumers belong to non-experts.

There is a time difference in the demand for consumer goods, and the use of consumer goods is matched and replaced.