What did Ma Yun change in China?

Ma Yun changed his business model, consumption model and concept. Online sales, mobile payment, advanced consumption. It also gave birth to the emerging industry of express delivery.

From the traditional business model to e-commerce, and then to the future e-commerce, e-commerce and mobilization, it has impacted the interests of the middle class. People with no background and family conditions at the bottom of the ecology have the opportunity to exchange roles with the middle class, change the wealth distribution system, redefine their own advantages and lower the entry threshold, which is fair to some extent. E-commerce belongs to everyone. The most important change of e-commerce is that it can serve consumers all over the world without stores.