What is the marketing strategy behind the popularity of Tik Tok beauty cosmetics?

Tik Tok builds momentum through various beauty videos, creates heat, and then gradually affects users' minds, gradually deepens and stimulates their consumption. Then, using the induction of some beauty experts, users will have the desire to buy cosmetics, which will drive the sales of various beauty brands that cooperate with Tik Tok, and finally generate more traffic, transform into grass, and drive the sales trend of the beauty industry.

IP operation+diversified marketing. The marketing model is no longer limited to traditional media. Now it is necessary to combine IP implantation with social marketing, know how to jointly create topics across borders, use IP to drive topic discussion on social media, use new media aggregation platforms such as Xiaohongshu, Weibo and Tik Tok to absorb traffic, and combine online and offline multi-dimensional channels to build a brand marketing network matrix.

Through the beauty filter, countless little brothers and sisters shake the voice coil powder, which makes Tik Tok constantly recommended; With the change of face, fresh and interesting gameplay triggered overseas media reports; With the beauty experts planting grass on the vibrato platform, Tik Tok posted a good sharing label; When beauty brands combine Tik Tok's gameplay to launch various marketing activities, we will see more commercial possibilities.

Different brands have different needs for talents, and the effect of talent cooperation will change with time, products, creativity and other factors. The forms of cooperation and promotion between brands and talents on Tik Tok platform will be constantly updated, and creative grass planting advertisements will be one of the marketing trends of Tik Tok in the future.

Promotion strategy of Tik Tok high brand value single product. Higher product price and more advanced product efficacy. In the promotion and marketing of Tik Tok, aiming at high-value goods, we build a marketing field through super-quality marketing resources, highlighting the sense of luxury and arousing users' desires. So as to realize the integration and dissemination of high-quality resources and amplify the marketing momentum of brands in Tik Tok.