Theme name of the Year of the Loong Spring Festival Gala.

On February 2, 2023, at 65438, the theme of "2024 Spring Festival Gala" released by CCTV was "Long Xing, the home of Xinxin".

The party will innovate the integration and dissemination of "thought+art+technology", meet Chinese people all over the world on New Year's Eve and enjoy a wonderful, sincere and steaming cultural feast. After the theme was released, the word "Hu" also triggered a wave of hot discussion on the Internet. The structure of the word "tiger" is a traditional Chinese character composed of three dragons, just like three dragons taking off in the air. This structure not only embodies the imagination and artistic sense of the ancients, but also shows their awe and understanding of nature and the universe.

In modern society, although the word Hu has gradually faded out of people's daily life, it can still be seen in some special occasions, such as calligraphy and art design. At the same time, the main logo of CCTV Chen Jia the Year of the Loong Spring Festival Gala was officially released. The main logo of the reception desk in the Spring Festival Evening of 2024 takes the word "Hu" as the main visual symbol, and the overall design is inspired by the unique font of "Official Seal of the State of Korea" in China traditional seal cutting, which is solemn, balanced and symmetrical, showing a vigorous cultural atmosphere.

The main logo was designed by Gu Yongjiang, designer of China's lunar exploration project and China's planetary exploration project. On the basis of traditional calligraphy, it has been "reprocessed" with modern flavor. The metallic luster makes the shape of "Hu" look like a chip-from ancient Chinese characters to modern technology, the main logo of the Year of the Loong Spring Festival Evening connects the past and the present, integrating the future.

Theme of Spring Festival Evening in 2023:

With the theme of "Rushing to Spring" and the touching high-speed rail as the keynote and series connection of this gala, this gala closely connects literary and art workers, literary works and all walks of life, rural revitalization, * * * * and prosperity, national unity and Guangdong-Hong Kong-Macao Greater Bay Area construction with people's yearning for a better life, and draws a beautiful and magnificent picture of life with art.

The Spring Festival Gala in China Literary and Art Circles is an important brand activity of the China Federation of Literary and Art Circles, an annual gala of the literary and art circles on the occasion of the Spring Festival, and an important stage for old, middle-aged and young literary and art workers to perform on the same stage and * * * He Xinchun. It has been successfully held for 20 sessions so far, and has been supported and welcomed by all walks of life, including the literary and art circles.