Traditional Culture Encyclopedia - Traditional culture - Layout design
Layout design
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The elements of layout designThe elements of layout design are: point, line, surface, point is a relatively small element, it is compared with the concept of surface and formed
The main function of the point is to indicate the location of the aggregation of a point in the plane, compared with the other elements, it is easiest to attract the line of sight
The line is a geometrical body with position, direction and length, which can be understood as a point formed after movement.
Direction and length of a geometric body, it can be understood as a point formed after the movement
Surface: it is a larger element of the plane, the point emphasizes the positional relationship, the surface emphasizes the shape and area
(The visual elements and compositional elements are the basic modeling vocabulary of the choreography design, and they are the basis of any graphic design
Visual elements include shape and its various variations and combinations, color and tone, and the color and tone. (Visual elements include shape and its various variations and combinations, color and hue, texture and other constituent elements include space, momentum and weave and other combinations of the picture's expressive vocabulary
)2
Levels of meaning in a picture of the shape and shape, due to the hue texture or size in the visual combination of close to each other or each other apart, forming a group or plate
3
Deconstructivist design methods Deconstructionism is the original design of some elements and break or analyze, and then be recombined
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Balance and symmetry compared to balance, balance is the same amount of unequal shapes, refers to the basis of the force point of the layout of the visual elements of the amount of equality between the harmony
In the layout of the design, the balance of balance, including the balance of the area, the balance of the color, the balance of the position, the balance of the momentum
5
What is symmetry Symmetry refers to the state of equal quantity and equal shape, is the balance of a center is emphasized by the high style performance
Symmetry forms to a point as the center or the central axis as the basis for the left and right symmetrical shape, up and down the symmetry, quadratic symmetry, multi-square symmetry, swirling symmetry and other complex forms
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The "real" design of the layout includes the balance of area, color and position, and the balance of momentum
. The "real" space and the "virtual space" space occupied by the form is the "real" spaceThe space outside or inside the form is the "virtual" space
The "virtual" space is the "virtual" space. "
7
Free-type free-type structure is irregular, random arrangement of the composition, there is a sense of lightness and liveliness
In the layout of the text or illustrations more, and each other's content is both related and different from each other, in order to be the layout of the elements are not interfering with each other and can achieve overall unity
In order to be the layout of each element is not interfering with each other and can achieve overall unity
8
Layout rate layout rate is also known as the amount of white space, which refers to the ratio of the area occupied by all the text and graphics on the page to the area of the entire page
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Cognitive cognition is mainly a systematic understanding of the various artistic imagery and its laws, methods, theories, concepts, and directions
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Decoration Art Deco (Art Deco) movement was another worldwide design movement from the 1920s to World War II
Decorativism is characterized by the decorative abstraction of figurative shapes and the incorporation of exotic decorative patterns
Focuses on the geometricity and flatness of arrangements and compositions, highlighting the overall simplicity and clarity of the style characteristics
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Shape is a form that can be recognized visually by changes in size, color, texture and shape on the screen, and shape is the basis of all visual elements
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Contrast ①Contrast is the feeling of exclusion and separation generated by the juxtaposition of two or more elements that are different
Contrast is the tendency of "difference" in differences, and it is also the tendency of "difference" to "difference", which means the difference of two or more elements. "difference", that is, tend to "opposition"
② contrast is the difference between the comparison of artistic images, it can clearly show the characteristics of the respective artistic image
Contrast is also the application of layout design to achieve a strong effect of the most important Methods
It is reflected in the skeleton and space of layout design, that is, the size, height, thickness, width and narrowness, curvature and straightness, vertical and horizontal, straight and diagonal, up and down, single and double, more or less, line and surface, left and right, static and dynamic, black and white, positive and negative, rigid and flexible, virtual and real and so on, which constitute the skeleton and space elements
13The stylistic characteristics of the youth style? A style that appeared in Germany around the mid-1890s and continued into the early 20th century
It emphasized decoration and promoted Art Nouveau naturalistic curved shapes on the one hand, and on the other hand, it was influenced by traditional German woodblock prints and medieval fonts, and it had a distinctive style of relatively simple, hard lines
Important figures include Otto Eckermann, Josef Saitler, and others, as well as the modernist movement. Lehrer and others, as well as Peter Behrens, an important representative of the modernist movement
15
Definition of layout design? Layout design is also often referred to as layout design or layout design
It refers to the designers based on the theme and visual effect requirements, in the established two-dimensional space, text, graphics, color and other elements of visual communication will be organized to do the most effective arrangement of the layout, to create the best visual effect, and ultimately to achieve not only a clear conveyance of information, but also in line with the laws of beauty of form
16
What are the three elements of color? Color can be described by hue, saturation and brightness
The human eye sees any colored light is the combined effect of these three characteristics, which are the three elements of color, of which hue and the wavelength of the light wave has a direct relationship, brightness and saturation and the amplitude of the light wave
The three elements of color: brightness, hue, saturation
Brightness: the color of the color has a Brightness and darkness is called luminance
Strong contrast of luminance, prominent eye-catching, lively; weak contrast of luminance, fuzzy and coordinated, soft and calm
Hue: refers to the situation of these different wavelengths of color, the color of the phase
Saturation: the degree of vividness or sharpness of the color with a numerical value is called the chromaticity
18
19th Century Design characteristics of the Arts and Crafts period ① Emphasis on craftsmanship, clearly opposed to mechanized production
② Decorative opposition to the pretentious Victorian style
3 Advocating the Gothic style and other medieval styles, unpretentious, good functionality
4 Advocating the design of honesty, sincerity, and opposed to the design of the tendency to claptrap, flashy
5 Naturalism in decoration, oriental decoration and oriental art
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Constructivism: also known as Structuralism; developed from 1913 to 1920s
Constructivism refers to sculpture made up of a combination of pieces of metal, glass, wood, cardboard, or plastic
Emphasis is placed on the potential of the space rather than on the traditional sculpture. Compositionism accepted the Cubist techniques of framing and relief, from the addition and subtraction of traditional sculpture to grouping and combining; it also absorbed the geometric abstraction of Absolutism, and even applied it to hangings and relief compositions, which had a decisive influence on modern sculpture
Compositionism: The outstanding representative of photography, Mohoy Nagy, as the world's first institute of design education was established entirely for the development of design education, and was the only one in the world that was able to develop a design education program for the benefit of the public. As an important figure in the Bauhaus, the world's first design institute established solely for the development of design education, he has made outstanding contributions to modern design education, and has made positive and effective attempts and practices in the possibility of photographic expression, this paper addresses the above issues, hoping to bring enlightenment to our contemporary design education
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Visual ProcessVisual Process is a kind of "movement in space", is the realization of the process of moving with the elements in space along a certain trajectory, the visual process is the visual line in the ornamental moving process, is a two-dimensional or three-dimensional space in the process
21. Pop Art Characteristics? Pop Art, also known as Pop Art, is an art movement that explores the relationship between popular culture and art
Pop Art attempts to overthrow abstract art and turn to symbols, trademarks, and other figurative themes of popular culture
Pop Art is a word currently known to have been coined by the British art critic Laurence Avery in 1956
Representatives: "Red Wall", "The Family and the Shun", "The Family and the Shun", "The Red Wall", "The Family and the Shun", "The Family and the Shun", "The Family and the Shun", and "The Red Wall". -Home and Shun" by Wei Guangqing
"The Great Criticism - Coca-Cola" by Wang Guangyi
Artistic Characteristics:It took the other extreme path, adopting visual images taken from commerce, mass media and daily life to form its own Works
An art form that is designed to be accessible to the public in all areas of life, and is easily accepted by society
Representatives: Andy Warhol's "Marilyn Monroe," and Roy Lichtenstein's "Coca-Cola.
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