Innovative business plan for selling fruits

Innovative Business Plan for Selling Fruits (Generic 5)

In today's society, there are more and more situations that need to use a business plan, which can help entrepreneurs know themselves more clearly. I think many people are worried about how to develop a business plan, the following is my collection of innovative business plan for selling fruit (generic 5), I hope it can help you.

Innovative business plan to sell fruit 1

First, the market outlook

Fruit, this kind of mass consumer goods has gradually transformed into a necessity of life, is an important part of mass consumption. With the continuous development and expansion of the university, students have formed a certain scale, a huge campus market will inevitably bring huge demand for fruit. There are many fixed fruit stores on campus, but since they are simply selling fruits, the profit amount is relatively small. At present, for such primary products as fruits, only through deep processing will attract more consumers and bring considerable profits at the same time.

*** Qing University City has a number of colleges and universities, and is located in the dense, there is a huge market base, the network supermarket is a new type of retail business, its emergence, development has its own rules, in such a case, the operation of the network of fruit mini-mart has a very good prospect for development. Moreover, with the development of the economy, policy incentives and the improvement of business philosophy, the network of fruit supermarkets and the development of its chain stores has a good prospect.

Second, the executive summary

Long-term fixed in the cafeteria several styles of food consumption, so that their own nutrition is not perfect students more nutritional disorders, we are committed to balancing the need for meals, to provide students with timely and healthy food supply. Fruit greeting cards, freshly squeezed juice, fruit retail, fruit with, but also will let us lead out a new trend and gift way. Plus the price we are fully considered the student's living standard, to the good value for money to position. Therefore, as long as the students is our source, and we provide door-to-door service, convenient service system so that the school inside the counselor as well as to the faculty and staff is also our source, after the survey, we have reason to believe that as long as the heart of the business, and strive to improve the quality of our services and to ensure the safety of the product, the most important fruit products is safe, broaden the publicity channels, fully cultivate our customer base, every day will have about 100 customers. There will be about 100 amount of customers. Moreover, with the increase in popularity of the supermarket and the improvement of management, the amount of customers will have an increasing trend.

The operation of a small fruit supermarket convenient for students, providing home delivery service (limited to the school), committed to the consumer needs of customers and the quality of life, to develop the market of fresh fruit supermarkets in the school. The initial stage of business, set up a small supermarket word-of-mouth image in the minds of students to form a preliminary degree of awareness, to develop a part of the market, and gradually accumulate a certain amount of capital, recovery of the initial part of the investment in the medium term, the appropriate to do some research, the creation of a number of new business strategies, to improve some of the business misconceptions. After a certain market, the strategy of expanding business scope can be adopted to increase the variety of sales. If the venture is successful, it can also be built into the campus brand.

Third, products and services

1, to give customers a new, assured, quality assurance and cheap assured consumption location. More customers choose to go to the supermarket to buy fruit, in addition to buying other goods when you see fruit sales, incidental purchase, the remaining biggest reason is that the supermarket fruit whether from the appearance of the product, product quality, quantity can make consumers feel very comfortable. And open self-selection allows customers to have more room for choice. For our fruit store, we can guarantee the freshness of the fruit every day, the price is cheap, can give customers the above psychological satisfaction.

2, unique guide consumption. Nowadays, people buy fruit, completely by virtue of their own tastes and preferences to choose fruit consumption, while ignoring the characteristics of the fruit itself and suitable for consumption of the crowd. Through the investigation of many consumers, found that few people understand the fruit. This shows that everyone is blindly consuming fruits. As a fruit retailer, our responsibility is to teach people how to consume fruits wisely. In this regard, I will put up posters in the store of each fruit characteristics and suitable for consumption of the crowd, and good and bad grades of identification methods, to guide people to healthy consumption.

3, provide a variety of services to target different consumer groups. Fruit consumers are generally divided into their own consumption and gift 2 kinds. For gift-giving crowd's psychological and packaging needs, we will carry out some packaging, paid to provide consumers. In other words, customers can combine and buy fruits as they like. After purchase, if you need packaging, you only need to pay a certain packaging fee, you can get the packaging in the store, and you can get a greeting card. In this way, consumers can understand the consumption, eliminating the need to buy expensive gift packs of fruits from traveling merchants or other merchants, and guaranteeing the quality. In response to consumer demand, customers can help themselves to free use of water to wash the fruit after purchasing the fruit.

Fourth, the company's strategy

1, the beginning of the opening in the fruit store around the distribution of publicity work orders to attract customers.

2, the launch of promotional activities to attract school students to come to spend. And you can launch the activities of buying a certain number of discounts. This can increase the consumption of fruit.

3, students in the holding of a variety of activities are in this area of demand, so there are still market vacancies. The store will make the appropriate market research, through the investigation of the price, and again modify the pricing of goods, to do most customers are satisfied. Initially, we use penetration pricing strategy, (prices set at a lower level, in order to quickly develop the market, inhibit the penetration of competitors, known as penetration pricing) in sales, the use of low-priced marketing strategy can publicize our new store, initially win the recognition of students, with lower price levels, quality service, to win a larger market.

4, WeChat marketing: the use of the establishment of WeChat service number for online promotion, and use WeChat order, home delivery, cash on delivery and other ways of marketing.

5, network publicity: you can open your own website.

6, the preliminary work: set up a promotional team for promotional planning, complete the detailed promotional plan. Printing 1000 flyers, distributed in the school publicity.

7, membership card: consumption of a certain amount, you can get a membership card, you can enjoy discounts on future purchases.

8, characteristics of the area: the establishment of "special fruit", "special juice drinks" area, etc., highlighting the characteristics of the business.

The innovative business plan to sell fruit 2

People eat for days, fruit is every family every day is indispensable and irreplaceable necessities.

A market analysis

Contemporary people's standard of living, the improvement of their own health is also paying more and more attention to the fruit contains a lot of micronutrients, the fruit of this mass consumer goods has been gradually transformed into a necessity of life, is an important part of mass consumption. At present, the mass consumer groups of fruit consumption pathway is composed of the following two ways market fruit stalls, supermarkets.

College students in school, the main fruit consumption pathway is the school fruit supermarket, they tend to choose seasonal fruits as the main object of consumption, non-seasonal fruits, imported fruits and other high-end fruits of the relatively small number of purchases, they also go to a large department store supermarket centralized purchasing process to buy fruits. But this kind of students are not many, relative to the outside in the distance is far away from the students to buy fruit has a certain impact.

Most of the students now do not have their own source of income, spending mostly from their parents, taking into account the economic conditions of the reason, the price of fruit is moderate. Schools of several fruit stores, through their own investigation, most students on the fruit quite like, the price is relatively high, the fruit itself is not fresh phenomenon, distribution services, lack of catty there are some problems. Comprehensive aspects of these issues to improve their own fruit store. According to the students' favorite, in the late development of the use of fruit favorite to increase the fashion elements of juice, fruit platters, the establishment of their own fruit house.

We can find that in order to respond to market demand, there is a need for both convenience, low price and fashion, providing service quality goods in the form of retail appearances, this is the plan to study the school fruit supermarket sales form, but also the basic positioning of the fruit supermarket chain.

Conclusion: the market positioning of the fruit house is - low-priced, convenient, fashionable, honest, high service-quality fruit house.

Second, the development prospects

For our school, the number of students is huge, the school two fruit supermarkets, but after all, it is not a franchise, so the price and quality and even the number of some of the unsatisfactory, 40% of the students will choose to buy off-campus fruit stalls, the students of the fruit but the demand is increasing, the girls relative to the boys to eat a high proportion of fruit, especially the girls. The proportion of boys eating fruit is high especially girls love beauty, in order to avoid getting fat, often fruit instead of rice, with fruit to do beauty, in this case. Most of the students for their own health will go to selective purchase of fruit.

The prospect of establishing a fruit house in the school is imaginable, therefore, the establishment of school fruit house is extremely necessary.

Third, the store introduction

My fruit house was established in the dormitory, the establishment of the fruit supermarket costs too high, the route of the lowest cost, the principle of small profits and high sales, the flow of people is relatively small, from the dormitory close to the convenience of the students to personally select the fruits, the students are more convenient to take advantage of the dormitory space, a variety of fruits are divided into categories, so that customers can select, have a three-dimensional, and the students will be able to select the fruits. Arrangement of various fruits in different categories so that customers can choose, there are three electronic scales, reducing the time of students waiting in line. There are about 600 people in each building, focusing on potential customers and high standards of service.

Innovative sales, adding telephone and internet ordering of fruits, offering home delivery, a novel way to attract the interest of students as a way to increase sales.

Every evening we will not sell out of the fruit at a low price, to ensure the freshness of the fruit, and strive to let students eat fresh and delicious fruit every day, the summer is approaching, if there is rotting and spoilage of the fruit will be dealt with immediately, adhere to the integrity of the students to ensure that the health of the students as a priority, and strive to be a star store!

Fourth, the product

The products in my store are from the fruit wholesale market into the fresh seasonal fruits, the price is reasonable, if the students have the need, can be completely separate for him (her) into some expensive non-seasonal fruits, in short, all the students to the needs of the first! According to each season will buy seasonal fruits, nuts, nuts, berries, nuts, citrus. Currently is the summer, the main: watermelon, apricots, Virgin fruit, peaches, pineapple, tomatoes, peaches, cherries, melons, cucumbers, bananas, and some other heat dissipation fruit rust.

Fifth, the development strategy

As a fruit house in the school, in line with the "integrity of the store, service to students," the purpose of the "Daily Fruit House" to do my school is well known. Every day the remaining fruit is not more than ten percent of the day's purchase.

1, pre-development

01. Considering their own sites, funds, entrepreneurial risk, personnel, contacts and other factors will first be examined on the student dormitory, the pilot show, will choose two dormitory buildings, will choose a male dormitory building and a female dormitory building, will choose the summer hot fruit varieties 10, the cause of the sale of the beginning of the first to prevent the hoarding of fruits, the fruit of the not fresh, the purchase of a conservative selection of fruits, the fruits, the fruits, the fruits, the fruits, the fruits, the fruits, the fruits of the fruits, the fruits of the fruits. The reason for the sale at first in case of stockpiling, fruit is not fresh, the purchase of goods to choose a conservative type of 20 pounds each.

02. Looking for their own entrepreneurial team of about 5 to 8 people, start-up capital of 500 yuan per person, a small-scale business model, three people per test site, the division of labor on the staff, the concept of service integrity

03. Teamwork on the issue of collaboration, the profitability of the adoption of the equal share

04. In the wholesale market of fruits on the fruit of the selection and purchase, and negotiate with the merchants to let the seller have the greatest concessions. Sellers have the greatest concessions, buyers with the lowest cost, friendly relations

05. Fruit utensils and electronic scales for each test site to buy.

06. Establish their own a WeChat platform, daily display of fruit

07. Use of modern information dissemination, the use of microblogging, qq, microblogging, posting, the distribution of leaflets.

2, the middle of the development

01. With the sales of fruits, the daily sales of fruits are estimated. The accumulation of funds and the expansion of the hostel fruit house, the increase in fruit varieties.

02. really good sales, will be expanded, the site 's limitations will be taken to store in the dormitory next door, conducive to the purchase of fruit and management, to take the way of leasing or work together to expand the capital chain.

03. Introduced a new way of fruit, like ordering milk every day to the subscriber,

04. Hire distribution staff.

05. Improve their own information platform, online payment, a combination of online and offline mode.

3, the development of the late

01. Will add some juice and other drinks, freshly squeezed and sold.

02. The introduction of some fruit platter form.

03. Fruit baskets, fruit combinations, matching from color, nutritional value.

4, promotional programs

01. In the holidays, weekends, especially the beginning of the school year to promote some of the promotional activities, to get some fixed customers. Full of how much to reduce a few dollars and other incentives, distribution of some flyers, so that everyone has a general understanding of the daily fruit house.

02. Increase the publicity of their own stores, in the school has visibility. Carry out some integral card, membership card and other long-term incentives, so that repeat customers must be more and more.

03. Launch a variety of affordable packages, combined purchase

04. Ensure that the fruit is not hoarding, the fruit is not fresh that night on the fruit for sale at a low price, try to ensure that the day of the fruit is sold out all the fruit is not hoarding.

5, price decision

Fruit parity, and market prices are flat. All of them are acceptable to everyone. The price war here refers to the night than the morning of the cheaper, daily discounts. Buy more to send more affordable, there are discount cards, membership cards have discount offers, in short, the students will love it.

6, sales model

Online mode combined with physical stores, pre-sale, door-to-door delivery service, come to the store to buy

1. Ordering by phone, QQ, WeChat, delivery as soon as possible

2. With the gradual improvement of online ordering for delivery

3. Accept online or telephone booking to meet the customer's order requirements.

Six, the management structure

entrepreneurial team of people **** the same management, the principle of minority to majority

management system flat, the team communicates more

a number of shopkeepers: part-time, rotating work.

A deliveryman.

An accountant, bookkeeping

VII, business objectives

As a school of affordable fruit store, in line with the "integrity of the store, service to students," the purpose of the "every day fruit store" to make my "every day fruit store

VIII. Financial budget

Fruit cost: xx yuan

Fresh cost: xx yuan

Employee wages: xx yuan

Propaganda money: xx yuan

Remaining: xx yuan

Total expenses: xx yuan

Total expenses: xx yuan

Risk assessment

These are the main reasons for the increase in the cost of fruit. strong> IX. Risk Assessment

1. Risk Analysis

01. Poor weather makes it difficult to store fruits fresh.

02. Fruit price increases, customers decrease.

03. The increase in selling fruits, the increase in competitive pressure

2. Contingency plan

01. Pay attention to the weather conditions, to master the amount of purchases.

02. Increase promotional methods to attract customers to buy.

03. Honesty is gold, quality assurance, stable prices, leaving a good reputation among students, customers naturally come.

In short, in line with the "all for the sake of the customer" principle, everywhere for the sake of the customer, that store natural prosperity often in it!

Innovative business plan to sell fruit 3

I. Project description:

The establishment of the community fruit store: the residents of the community reached 3,000 families (3 people per family) to establish a fruit store in the neighborhood.

II. Market Analysis:

China's fruit market is huge, compared with foreign per capita annual consumption of 85 kilograms of fruit, the domestic per capita consumption is just half of it. Through the investigation of most families, 80% of the 3-member family monthly consumption of fruit in the amount of 80 yuan or more. 10% of the family consumption of fruit between 50-80 yuan. Only 10% of households consume fruit for less than $50.

With the increase in income level of the population, the demand for fruit consumption is growing. China's current average annual per capita fruit possession of about 45kg, and health standards require (70kg) there is still a small gap, with the developed countries, the average annual consumption of fruit (80kg) compared to the level of the gap is even greater. If we take into account the future population growth factors, calculated according to health standards, the national fruit consumption will reach 115.5 million tons.

III. Problem judgment:

(1) how to reduce costs:

(a) procurement costs

(b) operating costs

(2) how to attract the attention of consumers in the early stages of opening, you can through the neighborhood committees, property companies and other means of the opening of the leaflet and some of the preferential posters issued to the residents of the community. And can be launched to buy a certain amount of fruit to send juicer and other activities. This, in turn, can drive residents to eat fruit to drink fruit, increase the consumption of fruit.

(3) How to make consumers choose the goods we offer:

1, a good image

2, a good shopping environment

3, competitive prices

4, multiple promotions

5, a wide range of convenient service measures.

IV. Competitive analysis:

1, the change in consumer attitudes: whether consumers can receive this fresh fruit purchase. (Some areas in the South have been very accustomed to this way of buying fruit, and take it as the main place to buy fruit) As other traditional places to buy fruit in the minds of consumers have formed a habit, so to change the consumer's concept of shopping in a short period of time, so that the acceptance of this business form.

2, large supermarket chains: large supermarket chains began operating fruit has been a long time, which shows that fruit consumption in the people's daily consumption has accounted for a certain proportion, but also explains the market is broad, these businesses are also very optimistic about this market. Large supermarket chains have the advantage of purchasing a larger volume, lower procurement costs, higher traffic, shopping environment is better, product quality and quantity are guaranteed.

3, farmers' markets: generally in the form of open air. Because the stall rent is cheap, so its price may be a little advantage. But its shopping environment, product services are not, customers have nothing to choose from, and in the quality and quantity are not very solid.

4, peddlers: characterized by strong mobility, can push the fruit cart to the community downstairs, because there is no rental cost, so its price may be lower. The disadvantage is that the fruits sold by peddlers often have a lack of catty, the phenomenon of substandard.

5, the southern region to have the fruit chain stores: As our goal is to do the largest domestic fruit wholesale and retail enterprises, so the South is also our important market, although the South has some fruit chain stores, and small scale, I think this is rather for us is a very good opportunity, we can be directly on the acquisition, not only can we acquire all the channels, and most importantly, we can also acquire the fruit of its existing Is also can buy its fruit planting base, and logistics and professional talents.

6, the south of the scattered fruit store: due to the south of the fruit consumer market is more mature, scattered fruit store is more, we are the best way to let it join. The other side as long as the payment of a certain franchise fee, you can use our trademarks and uniform store decoration. And we provide products with advantageous prices and free delivery.

V. Core competitiveness:

Our fruit chain stores to carry out the joint juice business procurement advantages and logistics advantages, in the procurement cost will certainly be lower than its. And our due to open the store in the community, in the recruitment of some laid-off workers, to fight for point policy support. And our shopping environment, credibility and price can compete with large supermarkets. And we will provide juicing services, fruit promotion and introduction, gift boxes and other services are believed to be large supermarkets do not have .

Innovative business plan to sell fruit 4

A market analysis

1, feasibility analysis

Fruit, this kind of mass consumer goods has been gradually transformed into a necessity of life, is an important part of the public's daily consumption. With the continuous development of our school, the size of our students is getting bigger and bigger, the number of people in the East Campus is about fifteen thousand. The huge number of students will inevitably bring a huge demand for fruit. After my investigation many students at home have the habit of eating fruit often, they are also very much in school in this area of desire, but the school around the fruit store is less and need to go outside to buy, it is very inconvenient.

2, competitive analysis

Currently on our campus fruit sales business has four, distributed in various dormitory buildings downstairs, these fruit stores are mainly to take advantage of this geographic advantage near the student dormitory, and because of its original in school in a relative monopoly, the price of the usual products to be a little more expensive, but sales are still good.

And the school's east door of the merchants are mainly in the form of stalls for sales, about seven to eight, these merchants also have a strong geographical advantage. First of all, they are mixed with the snack street at the east gate of the school, students often go out to eat at the same time to buy some fruits to go back; and then, the fruits of these merchants are cheaper than the school merchants, more varied varieties of fruits are also relatively good quality.

The two types of merchants listed above are formed scale, have a fixed customer flow, the roots of the better, with a strong competitive edge.

Second, the University of Finance and Economics on-campus students to open a fruit store swot analysis

Strengths

Because the entrepreneurs themselves are college students, a clear understanding of the needs of college students psychology, easy to find college students' psychological demands, which is the most important advantage. First of all, like other businessmen who open fruit stores on campus, our fruit store is close to the dormitory, so it is convenient and fast to buy. Then, in the business channels, we will develop new ways to buy, open the WeChat platform for ordering, can provide home delivery service, these are other campus fruit store does not have. In addition, we also have the support of the school policy for entrepreneurship, the University of Finance has established a business incubation base for college students, we can rent school stores at a lower price, so as to gain an advantage in cost. Finally, as our students, our social circle can also bring us good benefits and influence, in our circle of students to promote our fruit store, so that we have other campus fruit store incomparable customer flow advantage.

Weaknesses

First of all, the lack of entrepreneurial experience is our biggest short board, we need to open up new channels of purchase, coordination of all aspects of the relationship between the promotion of products, pulling together the customer base, which is a great challenge for those of us with less social experience of college students. Then, the entrepreneurial capital is also a very important part, as we, although we can apply to the school entrepreneurial fund, but the available capital flow in the early stage is difficult to meet the development speed of the fruit store. Finally, with four fruit stores already in the school, we may be limited in our rate of development in the early stages, which challenges our funding situation and poses a greater threat to our market share.

Opportunitiesopportunities

In terms of the service orientation of the campus fruit store, there are two main components, one is the traditional store fruit sales service, and the other is the use of microblogging, microblogging and other promotional use of the online fruit sales service, and the latter in our University of Finance and Economics of the fruit sales market is still a blank, which gives us a great opportunity to try.

Innovative business plan for selling fruits 5

"People eat for heaven", diet is the instinctive needs of human beings, but also the embodiment of human civilization. In the 21st century in China, the standard of living is constantly improving, green, environmentally friendly consumption concepts in the continuous conversion, which gives the fruit tree planting industry to take off to create a more rare opportunity to take the lead in the introduction of clean and hygienic, green and environmentally friendly pollution-free fruits, in line with the trend of consumption, not only to occupy the market gaps, to meet the market demand, but also to obtain a huge economic benefits.

First, the basic situation

Xinye County Nursery Forest is located in Xinye County, 300 meters east of the bridge of the White River, fertile soil, mild climate, matters of the growth of peach trees.

Second, the product principles and objectives

Peach tree is a fruit tree varieties, to fresh food-oriented, early harvesting of the general choice of very early, early and medium-maturity varieties, delayed harvesting of the late varieties should be selected or easy to multiple results of the varieties, at the same time, we should choose the tree is compact and dwarfed, bud formation fast, easy to promote flowering, high fruiting, easy to yield At the same time, we should choose varieties with compact and dwarf body, fast bud formation, easy flower promotion, high fruit set rate, easy yield, strong adaptability and short natural dormancy (low temperature demand), easy to break the dormant varieties for artificial, in addition, within the same facility, we should choose the same varieties (or strains), and strictly collocation of pollinated varieties according to the requirements. The implementation of three-dimensional planting, under the tree planting peanuts, watermelon and other cash crops.

Three, development projects and funding

The plan is to plant 20 acres of high-quality peach trees, 45-50 trees per acre, tree species 150 yuan each, about 26,000 yuan

Peach trees do not bear fruit in the first three years, about the need for care and maintenance costs of 500 yuan / acre, counting 10,000 yuan. Transportation vehicle 1 set.

Tractor for cultivation and accessories 35,000 yuan.

2 deep water wells, irrigation machinery, 21,000 yuan.

Trimming, spraying and plowing equipment, 10,000 yuan.

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