The four major pain points of red cultural and creative products in the new era

The four major pain points of the new era of red cultural and creative products.

1, the expression is relatively single.

2, the performance of the red connotation is not clear.

3, R & D operation marketization is weak.

4, the marketing development channels of red cultural and creative products is more traditional, not through the form of the current multi-faceted social media matrix for wide dissemination.