Traditional Culture Encyclopedia - Traditional culture - The Service Concept of Hebei Youth Daily
The Service Concept of Hebei Youth Daily
Good newspapers should be distributed well. In Shijiazhuang, the provincial capital, the newspaper has set up an army of 1000 professional newspapers distributed in the streets and alleys of the city, covering more than 20 distribution, subscription and retail stations all over the city, which has enabled Hebei Youth Daily to achieve seamless coverage in the main city of Shijiazhuang, providing readers with the most timely and intimate services, and at the same time, various publicity activities will emerge one after another. While realizing all-round coverage of the city without blind spots, Hebei Youth Daily highlights the characteristics of newspaper boutique positioning, focusing on all office buildings, hotels, large hotels, enterprises and institutions in key areas of the city, and making newspapers go further through intercity express trains and airlines. VIP users of China Mobile Hebei are all readers of Youth Daily. At the beginning of the revision, the newspaper will give full play to the resource advantages of the newspaper "Sunshine College Student Club" with nearly 1 000 member students from 28 universities and recruit 500 college student volunteers. By then, there will be sales staff of Youth Daily in stations, squares, intersections, bars and university campuses.
In order to expand the influence of the newspaper, the distribution tentacles of Hebei Youth Daily will also spread all over eleven cities in Hebei. At the same time, with the support of Beiqing Media Group, the newspaper will give full play to the resource advantages of the Beijing Youth Daily's "Little Red Riding Hood" distribution team, and extend the distribution area of Hebei Youth Daily to Beijing and Tianjin, so as to spread Hebei news in the two cities, and realize the distribution goal of basing itself on the provincial capital, radiating Beijing and Tianjin, flying shoulder to shoulder and taking off twice.
Second, deepen strategic cooperation and create a new business philosophy of Youth Daily.
The development of society has entered a rational era, and the development of media needs rationality more. The establishment of Heqing Media Company shows a brand-new business philosophy. The new management is no longer the traditional layout management, but will form a cross-media operation matrix. This newspaper will launch the first "Mobile Newspaper" in Hebei, and Hebei Youth Daily has an "SP short message platform", which operates a website, integrates all the resources of Beiqing Media and various social resources, and provides all-round three-dimensional services for our customers, so that customers will gain the added value of one-time investment and multiple returns.
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