How to run a supermarket

1. site selection: make a planned site selection according to your own investment quota, and pay attention to analyzing the surrounding crowd density, purchasing power, competitive stores and other factors during the process. (/kloc-commodity inventory needs within 0/00 square meters10.5 million or so/commodity inventory needs within 300 square meters are about 300,000. (2) It is not difficult to apply for a license: just go to the local industrial and commercial tax department. At present, it is mostly handled in the government affairs hall. Third, visit more stores of the same size, refer to the actual area of your own store, make a floor plan of shelf layout, and then buy shelves and checkout counters as needed, make more contacts and shop around. Fourth, store decoration: light source layout, sound connection, store design, monitoring system and other related decoration work, but also absorb the advantages of the same size store, and then compare the market quotation. V. Setting up product structure: Pay attention to observing and learning from other stores, and then suggest you do it with reference to two aspects: 1. With the intensification of competition, product brands are getting stronger and stronger. As a terminal store, there will be a large number of general-purpose products, such as Pepsi-Cola, Haohao and Master Kong instant noodles, which are all big brands with high market transparency and low gross profit. Children's products are set up together with agents and distributors in various markets, and will also maintain a unified retail price in the market, which will not let you buy them indiscriminately. You can ask the supplier for the market guidance price when buying this kind of products, and the gross profit will generally remain at 15% or even slightly lower! 2. Except generic drugs, the rest are relatively opaque commodities in the market. These goods are characterized by low transparency, low retail price and large gross profit space, and are generally produced by small workshops around the local area. Because of their low transparency, the pricing of such goods will be more flexible, and it can be considered between 15%-35%. Just pay attention to two aspects: First, the quality must be guaranteed. Furthermore, just don't set its cost performance lower than that of ordinary products. For example, Pepsi 600ML sells for 2.50 yuan. If you buy another 500ML bottle of XX Coke, it costs 2.00 yuan, and it is the same if you calculate it carefully. Who doesn't choose Pepsi? That's basically it! On the purchase, the market price of generic drugs is basically the same. As long as you find the right channel, you have to look at the non-generic drugs yourself. Non-generic products are different from place to place, but you can infer logically: first, compare whether this product is better than similar generic products and whether it is marketable, then calculate whether the gross profit of such products can meet your own requirements, and finally decide whether to do it or not! Marketable, high gross profit-just do it; Marketable but low gross profit-selectivity; Not marketable-never mind gross profit, give up! Six, commodity procurement: according to the contact information on the product packaging, call the manufacturer directly and ask the contact information of the local dealer (there are retailers everywhere in the supermarket, and the manufacturer will not do it directly), and then contact the dealer to purchase! 7. Commodity display: supermarket display is divided into the following aspects: shelf display-supermarket shelves are generally divided into upper section (1.6m or more), "golden section" (1.2m- 1.6m) and middle section (0.5m- 1.2m). ; Promotional products and new products are mostly concentrated in unfixed promotional booths, such as terminals and stacking for repeated display. Classified display-supermarket drinks are displayed vertically by category. There are carbonated drinks, fruit juice, tea, functional drinks and water, and each category is displayed vertically from top to bottom. Single product display-brand single products are classified, and single products will be displayed horizontally. Single product display is generally suitable for the popularity and popularity of products, and the display surface size of products is determined according to the overall display position of categories. There are also some items that are displayed vertically in the upper and lower rows, which cannot be regarded as vertical display. Its single product is still displayed horizontally, and two rows are repeated displays suitable for special situations of products or categories. The purpose is to enhance the brand image through display. Pepsi and delicious food are the most common products for repeated display. As a carbonated product, there are fewer items on the whole, and both companies pay more attention to image display! Display principle-1, first in, first out, according to the production date to decide which is in front and which is behind, the earlier the previous date. 2, easy to take, in the case of independent purchase, customers can take the goods in their hands for inspection, which will increase the chances of sales. 3, plump display, on the premise of convenient access, try to keep the distance between the top of the goods and the upper floor as low as possible, and control it at 2cm. Too high a distance will make it easy for consumers to see the back plate and bottom plate of the shelf, and it is difficult to create a sense of fullness of the goods. It makes sense to buy a lot of goods! Eight, personnel recruitment: this link depends on the actual situation of your operation. Basically, people need to be in place after the shelves enter the site. Try to hire people who have actually worked in Dachao, not necessarily at the management level, but you must have long-term experience, which can help you formulate some strategies at the initial stage of operation and pass these experiences on to other employees. It can greatly speed up the running-in period of the new store.