Traditional Culture Encyclopedia - Traditional culture - How to break through the traditional industries with serious homogenization?
How to break through the traditional industries with serious homogenization?
I find this phenomenon quite common, especially in business groups such as clothing, restaurants and supermarkets. The products sold by many groups may be aimed at exactly the same consumer groups. For example, the same clothing and products are displayed in different ways, and the consumer experience will be different. Senses are important, and lighting is important. Supermarket daily necessities and fresh food are high-frequency consumer goods. The most important thing is not the senses, but whether the categories are rich, whether the prices are competitive and whether the quality is reliable. The food and beverage is also Chili fried meat, the hotel's 100, the general 26, the fast food 12, but it is possible that the taste of fast food is even better than that of the hotel. The key is the premium, which lies in the difference between the platform and the service. The same hot pot, Haidilao business is good! If the homogeneity of your products is serious, then don't spend too much energy on products, but should be service, display and experience. Get more customers through publicity, have regular preferential activities, and form consumption habits. Once the customer group forms a habit, it is unwilling to change places for the products and then consume them. Do what you can with your heart.
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