The local specialties e-commerce sell 200 million a year experience sharing

Local specialties e-commerce a year to sell 200 million experience sharing

Each place has each local specialties, before the transportation industry did not develop to today's level, many people only to the local travel to taste this delicious, and now the Internet era, at home, you can also taste the local specialties of the region! The following for you to organize the local specialties e-commerce sell 200 million a year experience sharing, take a look at it.

The unique advantages of Xinjiang jujube

The author has always believed that: any business behavior, product and industry are important, different products, industry attributes are different. In order to specialties, for example, some single product, even if to do market segments of the industry champion, but also million or ten million level, it is difficult to break through the product innate industry ceilings. The so-called choice is more important than effort, refers to this meaning.

Undeniably, the Xinjiang Hetian jujube this single product, in the whole specialty industry, undoubtedly occupy a unique competitive advantage.

First, the concept is good. Jujube is not like some regional too obvious specialty products, only by some small regional consumer groups are familiar with. Red dates this specialty concept is very popular, blood nourishing and other food value known to everyone, from Heilongjiang to Hainan Island, from Taiwan Island to Tibet, the people of the earth know. This feature will be greatly conducive to product promotion and sales, saving a lot of promotion costs. If you take a so-and-so steamed cake, so-and-so local products out, foreign consumers simply do not know what it is, simply the cost of education on this piece can be crushed.

Second, the market is big. Jujube can be used as a casual snack, can also be used to cook soup, regardless of men and women, young and old, can be eaten, the taste is also in line with the mass groups, and the consumption of jujube frequency is very high, far more than the general specialty commodities. Good want you jujube industry is a listed company, 2012 sales scale for more than eight hundred and ninety million. According to my query, the national jujube market is not less than 10 billion sales scale.

At the same time, jujube convenient storage and transportation. Jujubes can be stored and transported at room temperature for a long time, and the weight of jujubes is not high, which is very consistent with the traditional e-commerce logistics sales.

Finally, more importantly, the quality is easy to recognize. This company sells Xinjiang jujube, the so-called big jujube is 2-4 times bigger than the average ordinary jujube red dates. Traditional specialties, quality is difficult to standardize, consumers lack of professional knowledge is difficult to distinguish the quality of high and low, this is a great practical difficulties, but jujube does not have this problem. Because the consumer's psychology will think that large jujube, must be better than the general quality of jujube. In fact, because of the soil, water, climate and other aspects of the reason, Xinjiang jujube nutrient content is really higher than ordinary jujube. Invisible, the consumer's . This psychological cognition will be greatly conducive to product sales.

Comprehensively speaking, Xinjiang jujube exists in the concept of good, big market (high consumption frequency), convenient storage and transportation, quality is easy to recognize four unique advantages. This is not common in the general field of specialty products (plant-based specialty products mostly). These unique product advantages, but also conducive to the expansion of Xinjiang jujube e-commerce market.

Alternative group purchasing road

The company in the early stage of the venture is not special, and many ordinary jujube e-commerce, as in Tmall, Jingdong store, performance is general. Really let this big jujube e-commerce rapid rise is 2010-2011 wind up the group purchase sales.

In fact, I have witnessed a lot of enterprises and products relying on group purchasing, but to say that the most successful cases, the most special marketing strategy than the jujube e-commerce.

With the general business to do group purchasing is different, the jujube electric company in the group purchasing at the beginning of another way. In fact, most of the merchants will choose a few with the influence of the group purchasing company cooperation, but the jujube electric business strategy is very special, it does not count the size and strength of the group purchasing company, but also do not care about the final actual sales performance, even if the strength and the size of the group purchasing company is even smaller, it also cooperation. It only emphasizes quantity and does not ask about quality.

I communicated with the boss of the company in-depth communication on this issue, only to find that the logic behind this strategy is quite interesting. First of all, for Xinjiang jujube such specialty commodities, quality is built on quantity. When a large number of group-buying companies are selling their products, the group-buying platform with better performance will naturally arise. At the same time, the group-buying website can also be seen as a channel, when the sales channel increases, the performance will naturally superimpose growth. This is determined by the physical product attributes of jujube, for many offline 020 merchants, limited by the site, can not do this; Secondly, due to the early group-buying site on the copywriting aspects of the requirements are not strict, jujube e-commerce can effectively traffic to their flagship store into, these flows or big or small, trickle in from all directions, so as to realize a good brand promotion effect. Group buying website at the same time also help the online store has accumulated a large number of loyal consumer groups, for the follow-up marketing to lay a solid foundation; Finally, many people did not think of is that the group buying website can also be very good to help big jujube e-commerce business completed SEO promotion optimization aspects of the work. In fact, the search engine is included in the group-buying website sales page. 2010-2011 is the group-buying website spends a lot of money to vigorously do the promotion of the time, when a large number of group-buying website at the same time are selling a certain jujube products, invariably completed the brand keyword optimization and promotion of the role of keywords. In the heyday of group-buying sales, search for certain keywords of jujube, the first three pages of the search page presents almost all of the jujube e-commerce product introduction.

Multi-platform expansion of sales channels

In fact, the jujube e-commerce company realized the danger of putting all the eggs in the same basket a long time ago. They put Tmall, Jingdong, Dangdang three as a key sales platform, constituting a three-tier sales system, not only conducive to increasing sales channels, but also effectively avoid the risk of restricted platforms. 2012 mid-year, the company's sales performance exceeded two hundred million.

Summarize the case of this jujube e-commerce, there are two aspects to do particularly well. First of all, they chose the Xinjiang jujube this has a unique competitive advantage of the specialty goods as an entry point. Good products will speak for themselves, and choosing a good product is the first step to success. Secondly, it is very good to seize the group purchase sales of this surge of e-commerce wave, take advantage of the trend, another way to find out a unique group purchase promotion marketing strategy, help sales growth.