Traditional Culture Encyclopedia - Traditional culture - The inadequacy of traditional distribution channels?
The inadequacy of traditional distribution channels?
Traditional marketing deficiencies:
Enterprises are difficult to achieve a variety of business objectives under the conditions of a relaxed marketing environment channel to non-optional, the product lacks sufficient adaptability. Enterprises have to provide more services for the chosen intermediaries, and bear a certain market risk.?
The advantages of traditional marketing channels:
1. Favorable to control marketing and improve the enthusiasm of intermediaries.
2. Favorable to close cooperation with intermediaries, and get a lot of assistance in marketing.
3. It is conducive to improving the operational efficiency of production enterprises, saving expenses and reducing the cost of sales.
4. It is conducive to improving the quality of service of intermediaries to customers.
5. Exclude competing products from entering the same market Improve the international competitiveness of enterprises. Too much dependence on middlemen.
6. Narrow market coverage This policy means giving up a part of potential customers, very limited channel width.
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