The fundamental difference between online marketing and traditional marketing lies in

1. Different communication methods. Traditional marketing mainly communicates by letter, telephone, face-to-face, television, radio, books and periodicals. Enterprises push marketing information to customers and stakeholders through them. In the process of communication, although there is interaction between enterprises and customers in some cases, the interaction between them is usually very limited, and information mainly flows in one direction from enterprises to consumers. Internet marketing is the main mode of communication, and customers usually search for information on the website to initiate contact, so the network is a pulling medium. Compared with traditional communication, marketers don't have so much control. In addition, in the virtual world of the Internet, both parties can't know each other's expression, tone and other communication signals, and can't know each other's reaction in time, so they can't adjust their communication strategies in time like traditional communication.

3. Different communication time and space constraints. In traditional marketing, the communication between enterprises and consumers is obviously limited by time and space, but in online marketing, enterprises and consumers can communicate through the Internet at any time and any place, and this information exchange is carried out in real time.

4. One-to-one communication is popular in online marketing. Due to the characteristics of the Internet itself, one-to-one personalized communication, which is rarely used in traditional marketing, has been popularized because of its high cost. Enterprises can conduct personalized communication by e-mail according to the individual characteristics of consumers. Network marketing communication can make the supply and demand sides more symmetrical in the process of interactive communication, thus realizing one-on-one deep-seated two-way communication between the supply and demand sides. Compared with the traditional communication based on consumer groups, this one-on-one personalized communication is much better.