IKEA 4C Theory

I. Customer:

"Creating a better everyday life for the majority of people" is what IKEA has been striving for since its foundation. The IKEA brand has always been associated with improving people's quality of life and adhering to the business purpose of "providing as many customers as possible with affordable, well-designed, functional and inexpensive home furnishings".

Cost:

1. Low price

Low price is the cornerstone of IKEA's ideals, business ideas and concepts. The basic idea behind all IKEA products is that low prices will make a wide variety of beautiful and practical home furnishings for everyone. We constantly strive to make everything better, simpler, more efficient and always more cost-effective.

2. Low price strategy

Low price ideas are always present in product design

Determine the cost before designing the product

Teamwork is emphasized in the product design process

Can think of everything for the sake of saving costs

Ikea is constantly innovating to reduce costs

In order to reduce costs, we work closely with OEMs to ensure that they are able to provide the right products for their customers. Convenience:

1. Market Positioning

IKEA's business philosophy is "to provide a wide range of beautiful and practical home furnishings that are affordable to the general public".

2, intimate strategy

Unlike the general home furnishing market, IKEA allows consumers to y understand the pros and cons of a product in the experience. Sofas and other kinds of furniture are available for trial in the store. In IKEA, a variety of model rooms are decorated and well-designed, which have won the praise of consumers. If the items are not damaged, they can also be returned unconditionally within 60 days (180 days if you apply for a free IKEA membership), and are equipped with fabric cutting and delivery services within the city. The mall is well-designed, combining food and shopping, and is equipped with a furniture pick-up area, which is fast and convenient and meets the needs of consumers.

3. The Good Life

Ikea's business philosophy is to provide a wide variety of beautiful and practical home furnishings that are affordable to the general public.

4. Communication:

The IKEA Club is an alliance of IKEA members. Becoming a member gives you access to more knowledge and inspiration! Members receive four issues a year of a globally synchronized members' magazine that shares stories of home inspiration from members around the world! IKEA has always been committed to making everyday life better for everyone, and we would like to share our experience and knowledge by organizing home decorating seminars exclusively for our members. The IKEA Club also organizes many interesting events for its members, and this information is delivered to them first via email or SMS. The IKEA Club website is a very colorful website that is shared with IKEA worldwide***.　At IKEA, members get more bang for their buck. In addition to member store products designed exclusively for members, members can enjoy member prices on our monthly selection of IKEA products. In addition, the IKEA restaurant offers members free freshly brewed coffee from Monday to Friday, with free refills ........ The Swedish Food House on the first floor also offers Swedish specialties at member prices.　

There are two ways to apply for a membership card,

1, by filling out an application form at the mall;

2, by applying online. Log on to IKEA's official website, click on "IKEA Club" and register for free. After filling in your personal information, IKEA will mail your membership card to your address in the next few days

1) in the mall;

2) online.