Traditional Culture Encyclopedia - Traditional culture - When did CCTV Spring Festival Gala begin?
When did CCTV Spring Festival Gala begin?
reference data
Program background
The Spring Festival Gala is the product of the combination of modern media and traditional folk customs, and its appearance is by no means accidental. During the period of 1979, CCTV recorded and broadcasted a teahouse-style party named "Spring Festival", which was directed by Yang Jie, director of Deng Zaijun and Journey to the West. However, because 1979 has only 4.85 million TV sets, it has no social impact.
From 65438 to 0983, the TV industry in China entered a relatively stable and rapid development stage. The rapid development and popularization of TV provides technical premise and guarantee for the emergence of Spring Festival Evening.
At that time, at the beginning of reform and opening up, people's material life gradually improved, but cultural life was always lacking, access to information was less, and entertainment methods were relatively simple. Based on this, CCTV explained such a grand cultural event as the Spring Festival to the people of the whole country by TV, and presented a beautiful cultural feast for the people of the whole country.
It has been more than 30 years since the first Spring Festival Gala. Generally speaking, in the past 30 years, the Spring Festival Gala has roughly gone through three stages: from Excellence in the 1980s, to growth through exploration in the 1990s, and then to maturity in the new century, and it has experienced great tests.
Fixed viewing time and relatively stable program form help the audience to have viewing inertia. After nearly 30 years of accumulation, the Spring Festival Gala has gradually formed a relatively stable "Spring Festival Gala Mode" and created its own unique cultural brand.
As one of the oldest traditional festivals in China, the Spring Festival embodies the national feelings and sense of identity of China people, and shows the profoundness of Chinese civilization and the profoundness of China cultural tradition.
Joy, peace and happiness are the common aspirations of all China people. These aspirations are reflected in the culture carried by the program in the Spring Festival Evening program, which meets the needs of the audience. CCTV chose the special day of New Year's Eve to hold a festival party celebrating the whole country, and naturally took "unity", "joy" and "peace" as its unchanging theme.
reference data
People's Network CCTV Spring Festival Evening has gone through 35 years.
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