What are the main sales channels to do clothing factory?

Reproduced the following information for reference

Garment factory sales channels

(a) wholesale clothing market

The current development of the wholesale clothing market has four characteristics:

1. The wholesale clothing market attracts more and more direct consumers, which is mainly for the urban working class, students, migrant workers and the floating population, is in the middle and lower parts of the consumer class.

2. The former simple "shed-style" wholesale clothing market competition to transform, these commercial building-style wholesale clothing market in the hardware is almost no less than a department store, but in the software environment there is still a considerable gap. These commercial building-type wholesale market is still in the form of stalls, often lack of fitting rooms, every holiday is overcrowded.

3. The rapid development of scale, a lot of wholesale markets from the original stalls gradually transformed into a large-scale, specialized operations, the face of the consumer has undergone a qualitative transformation, and some have even become the national wholesale base of clothing.

4. The traditional wholesale market is the route of low prices, in order to enhance sales. Then from the current point of view, a small number of wholesale clothing market gradually embarked on a branded business path, creating a wholesale market unique brand clothing road, of course, still facing the problem of price, after all, the wholesale market is the route of low prices.

Currently on the scale of the wholesale clothing market, the annual turnover of more than 10 billion yuan of wholesale clothing market no less than 10; from the point of view of consumer demand, the vast majority of rural areas and low-income people in towns and cities is the wholesale market of loyal customers. Secondly, as a low-end clothing channels wholesale clothing market, the overall has the following advantages: low prices, rich variety of styles, style renovation speed.

(B) large department stores

Department stores are still an important channel for clothing sales. According to the All-China Business Information Center statistics, in 2005, ranked the top 100 shopping malls of clothing monthly sales of 4.902 billion yuan, with an average monthly sales of about 50 million; of which the top 20 malls sales of 2.157 billion yuan, accounting for 44% of all sales, with an average of 100 million yuan, indicating that despite the rapid development of wholesale clothing markets around the world, but the large-scale Department stores are still the main channel for the sales of clothing and apparel goods, especially the sales of medium and high-end clothing and brand-name clothing, still with the department store business as the main channel.

(C) the chain of monopoly brand stores

monopoly brand stores in the sale of many clothing brands in the most affinity, with its novel styles, unified portal design, pleasing to the eyes of the shopping environment has won the recognition of the modern people. Through this mode of operation, both expanding the influence of the brand and increase sales.

(D) clothing supermarkets and discount stores

Currently clothing supermarkets and discount stores can become the main sales channel is difficult to determine, but it has indeed become a new landscape in the clothing market. Supermarkets supply clothing in the style is often not popular, the price is more affordable, the quality is generally guaranteed. There are some brand-name clothing is mainly to use the popularity of the supermarket to increase awareness and improve performance, its price and discount activities with the shopping malls, specialty stores tend to be consistent.

As for the discount stores, there are both brand advantages, and wholesale market prices, but most of the discounted products are out of season, and difficult to guarantee the color and model.

(E) exhibitions have become another channel for clothing sales

With the economic development of the clothing industry, many clothing brands have taken exhibitions as one of the channels for business development. In addition to the exhibition has a market promotion function, there is a unique sales function, in the exhibition gathered a large number of brands and buyers, you can talk about cooperation intentions, to reach a distribution contract, but also to find a franchisee, etc., its influence can not be underestimated. In addition, many exhibitions also attract ordinary consumers.

Of course, we also want to remind the apparel companies note that the exhibition is not the purpose, follow-up services and market development is very important, is an extension of the results of the apparel exhibition, so that the intended customers into real dealers.

(F) online shopping / TV shopping

New technologies and habits or lifestyle changes, leading directly to the rapid increase in online shopping or TV shopping. Online shopping is mainly for the paperless office of the female population, mainly product image and popular elements; TV shopping its statement style of sales for some with a specific function or form of clothing products are particularly effective.

These two ways and department stores, as is the case of the terminal platform to determine the price of the product, the usual product with this way of selling can reach 300% -500% of the premium capacity. For certain inexpensive satellite TV, this is also a more cost-effective way compared to the expensive costs of other media.

China now has hundreds of millions of Internet users, the Internet penetration speed is getting faster and faster, the speed of penetration also accelerated the update and popularization of luxury products, before hundreds of dollars of clothing, now through such a channel to reach the 400-500 yuan has been a relatively common thing.

Of course, there are some limitations in this form, such as product sales in an uncontrollable state, the pressure of production and marketing coordination will be relatively large. As consumer culture continues to deepen, more people will tend to choose unique apparel products, so how to combine corporate strategy, consumer demand and new sales channels, is part of the enterprise can try to sales channels.

Currently in the United States, the largest online shopping is food, followed by clothing.

(VII) Shop-in-shop

It is believed that when it comes to the shop-in-shop model, many people will think of the open clothing counters in shopping malls, in fact, the shop-in-shop model here its business ideas are diametrically opposed to the conventional ones.

Top brands and practical cost is not only the entire clothing industry's strategic path, more specifically embodied in the use of existing terminals on the idea that the mall is the battlefield of high-grade brands, shopping malls are not only a sales terminal, but also a platform for a number of companies wanting to do the brand coaxed up with the money of the overall quality of the platform - - Entering the mall, the consumer is faced with the consumer is the most important thing, but also the most important thing. -Entering the mall, consumers are faced with a diametrically opposed experience to the street store - the quality of clothing here is absolutely no problem, the only problem is the high price.

Young once for the Zhejiang an unknown brand in Shanghai's large shopping malls successfully implemented the mismatch operation, the year to achieve millions of profits. This involves the brand design, product design and so on are not a problem, the key is the product form, and these are ultimately combined with the terminal strategy of the enterprise.