What is value innovation?

Value innovation is a new concept of modern enterprise competition. It is not simply to improve the technical competitiveness of products, but to win customers and win the success of enterprises by creating more value for customers.

The concept of value innovation was first put forward by Professor W.Chan Kim and Professor Rence Mauborgne of the European International Business School.

Value innovation means the change of strategic thinking about business growth. In essence, it is to change the starting point of enterprise strategic thinking from competitors to creating brand-new markets or reinterpreting existing markets.

Extended data:

The position of innovation:

Innovation is the soul of a nation's progress, the inexhaustible motive force of a country's prosperity and the source of a political party's eternal vitality. This is a scientific conclusion drawn by Comrade Jiang Zemin after summing up the historical experience and lessons of the rise and fall of political parties all over the world in the 20th century, especially the * * * production party.

The fruitful achievements made in the progress of human civilization in modern times mainly benefit from the continuous progress of scientific discovery, technological innovation and engineering technology, the advanced productive forces formed by the application of science and technology in production practice, and the great liberation of people's minds brought about by the modern Enlightenment.

It can be said that the evolution of human society from low to high, from simple to complex, from primitive to modern is a process of continuous innovation. The development speed of different nationalities is fast and slow, the development stage is first and then, and the development level is high and low. The fundamental reason is that the level of national innovation ability is one of the main factors affecting it.

Baidu encyclopedia-innovation

Baidu Encyclopedia-Value Innovation