Why is the influence of official media so great after its transformation into new media?

Strong communication and wide coverage.

Weibo, WeChat and Client, as representatives of traditional media wading in new media platforms, have developed rapidly in recent years. Especially in today's "everyone is a reporter" situation, as long as you have a mobile phone, you can publish news on the Internet without the limitation of time and space, and spread it to all corners of the world quickly. Compared with individuals or other self-media platforms, the official new media of traditional media has obvious advantages such as high news accuracy, strong communication and wide coverage because of its reliable news sources, strong professionalism and high credibility.

Take People's Daily as an example. On September 3rd, 20 15, People's Daily reported the commemorative activities in various forms, such as news, pictures, videos and comments, relying on the official Weibo, WeChat and the client. According to statistics, the related reading volume exceeded 65.438+0.2 billion person-times, among which Weibo read more than 65.438+0.65438+0 million person-times, WeChat official account read more than 65.438+0.5 million person-times, and the client read more than 87 million person-times, which received good communication effect.