How can a teaching institution increase summer enrollment?

The purpose of planning enrollment is to enable the school to successfully achieve the goal of enrollment, enrollment planning should be based on five issues to come up with ideas.

1, the object of enrollment 2, the number of enrollment 3, admission criteria 4, enrollment channels 5, enrollment measures

Enrollment object. Mainly based on the characteristics of the school, the specific subjects offered, the age of the age group, to solve what problem of which level of students to choose the object, the planning. In this regard, attention should be paid to an important issue is the relationship between the object and the decision-maker.

Number of students enrolled. To be determined according to the time of the establishment of the school, site, teachers, class type, and more attention should be paid to the number of enrollment based on the effectiveness of training and timing.

Admission criteria. For private schools is mainly the way of admission, categorized by standards, set an effective program or subject suitable for students, set the admission criteria for admission.

Enrollment channels. Mainly for enrollment to choose which smooth channels, determine which channel is the most effective, use the available resources to achieve the purpose of enrollment.

Enrollment measures. Refers to the specific formulation of preferential policies, publicity methods, fees and other various feasible methods, attractive measures. To pay attention to the two main aspects of publicity planning.

Two, advertising method

The pioneering role of enrollment publicity should not be ignored. In modern society, due to fierce competition, strong publicity has become the key to sales success. Modern famous schools, in addition to the decades, or even hundreds of years of the formation of the traditional famous schools, more than a large number of advantages with the help of the characteristics of the development of famous schools, and through the absorption of social capital, recruitment of outstanding teachers, market operations, almost overnight fame of the famous schools are not a few. Branding and widely understood by people will become the school enrollment magic, enrollment publicity plays an important role, and now many people are through the push to their own school publicity like smart pal, business island, dolphin store this way of making activities to promote are now more popular.

Four, free trial method

Designed to show the class, to meet the students and parents of the subject of the initial understanding of the requirements, to dispel the fear of being deceived psychological, with the effect of talking, talking with the classroom, with the fact that talking. Simulation of the learning classroom, infected students to attract students, close to parents, pulling students, to achieve the purpose of enrollment, to take the time of the irregularity of various forms, various methods, various channels, a number of places to carry out a free trial class, you can advertisements, flyers, the way to send complimentary sheets, convene parents, students to carry out this activity, but also to the school for the public welfare project introduction, free of charge, to teach a certain number of classroom hours.

Fifth, professional consulting method

The result of publicity is consultation, consultation is a higher level of publicity. Propaganda results often do not determine how much enrollment, but instead the results of the consultation is the result of enrollment consultation is good or bad to determine how much enrollment. On the publicity of this work is necessary to play a leading role, there is no publicity will not have the results, neither the question of consulting, therefore, enrollment counseling appears to be more important.

Sixth, multi-dimensional supporting method

Training school specialization and characteristics of teaching, and diversified supporting learning is not contradictory and conflict, but complement each other. Can provide more opportunities for different students and different levels of trainees to choose the project, thus increasing the students in the school's learning time and enrich the content of learning.

Seven, communication expansion method

Establish communication to expand student recruitment. Communication to have a system, teachers and students' parents communication is regular, the school and the communication of parents of students is also particularly important, the parents of students received a phone call from the school is undoubtedly one of the most humane education, sincere service. Schools are more important to communicate with teachers to retain the student population, increase the return and renewal is the best method of enrollment.

Eighth, the famous teacher effect method

Famous teacher effect to expand the student population. (1) teacher training. Teachers are not born, but acquired learning to be competent in a profession, the master teacher is more so. To give students a glass of water, teachers must have a pot of water, or a bucket of water to do. In order to teach students knowledge, teachers must first learn knowledge, understand knowledge to master knowledge, and know its connotation and extension before they can teach students to learn. To achieve the degree and standard of teaching knowledge, it is necessary to participate in the necessary learning and training, especially teaching methodology training, the administration of new programs, must participate in training, both in teaching activities. Teacher training over the past, with excellent teachers, in order to teach students with excellent results. (2) the full use of internal resources. Integration of resources at the same time, it is more important to use their own resources. Teachers to bring students is feasible, teachers to promote students to return to school is also entirely possible, especially to seize on only responsible teachers enrollment role, well-known teachers and children's communication, teachers and parents of the communication is the most direct and best enrollment.

Nine, sample class display method

Admissions object, enrollment time, course schedule, teaching objectives, teaching effect should be implemented in the case of possible realization and implementation of the enrollment work. Summer enrollment before a large number of advertisements, publicity efforts to increase before, you can promote through the SmartPalm activity link, there must be an experimental class, which is the best way to guide the enrollment, I call it "enrollment model class".

Ten, points discount method

Sending points card rewards students. By project, semester, tuition, grades, renewal, etc.. Design points standard, in the payment of tuition or books to be discounted.

Eleven, preferential fees method

Collective enrollment of preferential students. Other training institutions trainees, individual learning programs. Scale program to attract students, a school with multiple subjects, students have a need. Increase the project, the formation of scale project competitive advantage, all-round, multi-functional services, package charging, the old students new project preferential.

Twelve, free trial method

Free trial to grab students. The book is not free, tuition free trial study. The premise of this method is: must ensure the quality and communication in place, can take the first test, and then try to learn the way.

Thirteen, installment fee method

To take a flexible charging method, installment fee, reduce the burden of income, complimentary hours, reduce or waive the cost of books and so on.

Fourteenth, word-of-mouth method

Fifteenth, the brand cluster method

Eighteenth, the incentive mechanism method

The above is my summary of a few years eighteen enrollment methods, here with you *** with the same exchanges and improve, and I hope to play a role in the role of the brick to attract jade, with the aim of more and better enrollment methods to come out.