How to open a good milk tea shop

Before operating tea, we should not only face the evaluation of tea market, but also have a deep understanding of tea culture. Tea culture consists of two parts: one is the consumer culture that loves tea, loves tea and treats guests with tea; The second is art, literature, music and other activities in the name of tea. What are the benefits of knowing this? Only by understanding this, can we understand the psychological plot of tea drinkers, communicate with others more easily and gain the trust of customers. First, the most important thing in choosing a reasonable location for business operation is "regional atmosphere" and "popularity", which is not superstition. "Regional atmosphere" mainly depends on whether there is a commercial atmosphere in this place and whether this commercial atmosphere is suitable for the goods we operate. "Fame" mainly refers to whether there are customers in the place where we operate and whether these customers have psychological motives to buy our goods. As a special commodity, tea not only has the functions of drinking and health care, but also embodies its cultural and artistic value. It can make people pure, elegant and return to nature. The selection of tea shops should be summarized as follows according to the characteristics of tea: 1, bustling commercial center: These areas have strong commercial atmosphere, large passenger flow, complex shopping levels and high purchase frequency, and most consumers have strong demand for quality and quality. However, the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider whether you have human, financial and material resources. If you have the conditions, it is certainly right to enter the "business center". What is the "commanding height"? However, if you don't have the strength, you must not act rashly. These places need high-grade tea, so you should pay attention to the brand and the variety of famous tea. Tea sets should be matched with tea books related to tea, such as purple sand, porcelain and glass tea sets. 2. Hotels and restaurants: Hotels and restaurants are places where business travelers live. Most of them don't bring tea, so buy them at any time. And in order to visit relatives and friends, bring some tea, which is elegant and not vulgar, and the restaurant should also use tea. "Guests come to make tea" is the traditional etiquette of China people. It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, you can rent the management hall of the hotel, which can enhance the style and combine it with tea art. Traffic Avenue: These places have a large flow of people, mainly to attract customers. Therefore, these places pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for some businesses with older brand names and larger intangible assets. It is best not to blindly open a tea shop. 4. Residential areas: Tea is a necessity for residents' consumption, and the risk of choosing residential areas is generally small, but at the same time, the business styles of tea shops are different for different levels of residents. A. Old areas: These residential areas are characterized by primitive China, diligence and simplicity. Tea should not be too high-grade, tend to the middle and low grades, pursue low profits, the sales staff should be flexible, pay attention to popularity, the quality of tea should be stable and the reputation should be good. B. New District: The consumption of such residents is relatively advanced, and their material wealth and spiritual civilization are relatively improved. Operators are required to have slightly higher grades of tea varieties, richer varieties and more new varieties to keep up with the new trend of tea varieties. C. High-end property areas: These people are the first to get rich after the reform and opening up. They have a high living standard and a fast pace. To open a tea shop in this area, the taste is higher and the price is higher. It is required that the quality of sales staff should be better, the packaging should be exquisite, the packaging speed of tea should be faster, and some high-grade gifts and high-grade tea sets can be added at the same time, and the business hours should be longer. D. industrial residential area: now some cities have formed an industrial area, such as veteran cadres' area, teachers' area and star area. Tea operators should adopt different management methods according to the characteristics of different groups of people. E. bazaars: these places have a large passenger flow, but most consumers are excellent shoppers. They demand affordable tea, and they often take preferential measures to promote sales. F, near the school: intellectuals are the main customers, the facade should not be too luxurious, there should be many varieties, the price must be low, and the salesperson should have rich knowledge of tea. There are some other places: tourist attractions, for example, are not suitable for large-scale operation, and some commemorative packaged teas should be properly managed. Second, the decoration of the tea shop is mainly to highlight the characteristics of tea merchants and let customers have a harmonious and beautiful psychology. The decoration of tea shop is divided into exterior decoration and interior decoration, mainly to attract customers to browse in the shop, and interior decoration is mainly to stimulate customers' purchasing motivation. External decoration has the following elements: 1, external modeling: external modeling must highlight the elegance and childlike heart of "tea". 2. Signboards: Signboards are permanent advertisements, which should stimulate consumers' curiosity, attract consumers' attention, facilitate consumers' memory, and also reflect the style of tea shops. Generally, tea shops use traditional styles, with rectangular plaques, large pieces of black paint as the background, gold-plated characters as the roll call, and celebrities are invited to write and carve them, which is solemn and magnificent. Alternatively, it can be painted with varnish, inscribed by celebrities, and then carved.