What's the difference between a supermarket and a hypermarket?

First, the product variety is different.

Supermarket: The products of the supermarket are mainly fresh, fruits and daily necessities.

Hypermarkets: The products of hypermarkets are mainly fast-moving consumer goods and daily necessities.

Second, the characteristics are different.

Supermarkets: Supermarkets are characterized by small profits but quick turnover, small commodity packages and many choices for customers.

Hypermarkets: Hypermarkets are characterized by low-cost strategies, limited services and self-service.

Third, the target groups are different.

Supermarket: The target group of the supermarket is people of all ages and categories.

Hypermarkets: The target group of hypermarkets is housewives.

Fourth, the scale is different.

Supermarkets: There are many kinds of supermarkets, usually concentrated in residential areas or commercial areas.

Hypermarket: Hypermarket covers a large area and is located near the central city.

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