Traditional Culture Encyclopedia - Traditional culture - How do manufacturers find live broadcasts to sell goods?

How do manufacturers find live broadcasts to sell goods?

First: advance notice

Be sure to announce the video one day or in the morning before the live broadcast, tell our fans when it will be broadcast live, and tell them that there are benefits in the live broadcast room. Make a good announcement, you can let your fan flow pool enter the live broadcast room.

Second: to retain people at the beginning, announce the benefits first.

When we start the live broadcast, don't sell the goods directly from the beginning. We should first keep people, make them popular, and then start selling when there are many people.

So, at the beginning, we have to predict what kind of benefits will be available in the live broadcast room tonight and tell you how many red envelopes will be distributed tonight. At the same time, there is another activity to kill genuine products, such as giving away Huawei mobile phones and Apple 1 1pro. Such benefits are very tempting. Tell everyone not to leave the live room, and at the same time guide users to share and share their WeChat circle of friends. One of the benefits of this method is spreading and splitting, which can bring more popular fans to your live broadcast room.

We don't know if we have found that Simba in Aauto is faster. When he brings the goods, he will let everyone forward the circle of friends and set a red envelope reward. The purpose of his doing this is to spend money to buy users. The reason why Simba can become a courier in Aauto faster is because he used this trick to make her popularity soar.

Summary is just the beginning. After becoming popular, sell goods and retain fans with benefits.

The third step is to negotiate with the manufacturers, consider the fans, and place an order immediately within a limited time.

When my popularity is enough, I will start selling goods. There must be someone during our live broadcast. It is said that the price given by this manufacturer is what. Then, as an anchor, I must stand in the fan's point of view and think for the fans.

Because users' fans want to buy cheap and cost-effective products, he will definitely lower the price, so you can't quote too low when you start quoting.

So in this process, we have to negotiate and bargain with the merchants, so that all users can participate. In this process, fans will feel that the anchor really cares about our fans, and the price finally cut out is beyond all fans' expectations. At this time, the manufacturer will also tell the anchor how much to give, such as 654.38+100000 or thousands of pieces, and it will be gone after being robbed.

This kind of gameplay will lead fans to realize herd mentality and unconsciously shop.

Then this kind of play is limited, and there is another advantage that people who place orders today will also give extra gifts.

Well, this kind of play is the same as when we play community sales, so the live broadcast is the same, so we often pay attention to the big anchors who bring goods. They all play the same routine, but every time they bring goods, they bring millions, hundreds of thousands and tens of millions in one night. This method has been proved to be effective and has been tried and tested time and again. If you want to be a master of goods, you will definitely let them practice the above three methods.