What are some O2O success stories? Please give a few specific examples.

Industry: store + platform e-commerce + retail service provider

Case Overview: Suning's O2O model is a "one body, two wings" Internet transformation path with Internet retailing as the main body. Suning utilizes its own offline stores, as well as online platforms, to achieve the same price online and offline for all products and channels, which has helped Suning break the status quo of physical retailing and its own e-commerce channels in the transformation and development of the country. the Suning physical store under the O2O model is no longer a store with only a sales function, but rather a new type of store integrating display, experience, logistics, after-sales service, leisure and socialization, and marketing. --Cloud store, the store will open free WIFI, the implementation of electronic price tags for all products, the deployment of multimedia electronic shelves, the use of the Internet, the Internet of Things technology to collect and analyze a variety of consumer behavior, to promote physical retail into the era of big data.

2014 "100 days of war", Suning O2O mode advantage highlights, double "11", Suning launched the second O2O shopping festival, offering stores, website, cell phones, T V "four-end Synergistic operation plan", and achieved certain results.

Analysts comment: In 2014, Suning to Internet retail as the main body, "one body, two wings" of the transformation of the layout has gradually gained a foothold, and quickly into the benefits of the highlights of the period. Among them, as a representative of the transformation of traditional retail enterprises into Internet retailing, Suning's "self-owned O2O model" has seen results in this year's Hundred Days of War and Double "11". But Suning's O2O model of "store + e-commerce + retail service providers" is yet to be tested by time as to whether it can grow in the future under the pressure of the O2O industry.

Case two Jingdong: "big data + goods + services" O2O model

Industry: comprehensive self-supporting + platform e-commerce

Case Overview: Jingdong and more than 15 cities of tens of thousands of convenience stores, the layout of the Jingdong store O2O, Jingdong to provide data support, convenience stores as the end of its realization of the landing; Jingdong and the tens of thousands of convenience stores, the convenience stores as the end of its realization of the landing. its end to realize the landing; Jingdong and swertia group to expand fresh 020, open port for swertia, swertia to provide efficient fresh supply chain system. In addition, jingdong also with clothing, shoes, hats, bags, home furnishings and other brand specialty chain stores to reach the advantage of integration, through the expansion of the product line, the channel sinking, the chain stores with jingdong precision marketing to ultimately realize the "zero inventory".

Analyst comment: China E-commerce Research Center assistant analyst Sun Luqian believes that the Jingdong O2O model based on online big data analysis, and the offline physical store network extensive layout, high-speed distribution advantages complement each other. Played the platform advantages of Jingdong, logistics advantages, run the horse enclosure, expand its market territory, fill its user structure of a single short board, is to develop O2O development of another channel. But the traditional convenience stores at the end of the model whether there is a community shopping habits of data accumulation, there is the accumulation of whether there is value, this is still worth considering, Jingdong O2O future road is still relatively long.

Case three Wanda: "offline shopping malls + million Teng electricity supplier" O2O model

Industry: commercial real estate

Case Overview: Wanda joint Baidu, Tencent, *** with the establishment of Wanda e-commerce company funded by Wanda, Wanda to open up the account and membership system, to create a payment and Internet Financial products, the establishment of a general points alliance, big data integration, WiFi *** enjoyment, product integration, traffic introduction and other aspects of in-depth cooperation, at the same time will join hands to create online and offline integration of the account and membership system; explore innovative Internet financial products; the establishment of a general points alliance and the platform; at the same time, Wanda, Baidu, Tencent will also establish a big data alliance, to achieve the advantages of the resources of the big data fusion. . Recently, Wanda invested 2 billion shares in the fast money, to make up for the short board in the O2O payment link.

Analysts comment: Ali a dominant pattern, Wanda, Baidu, Tencent, respectively, to do e-commerce failure, so that it is y aware of the importance of group survival. Wanda embraced the Internet big brother, multiple borrowing O2O development model, is expected to hold Ali, to the second and third tier e-commerce pressure. But can complete the tripartite team seamless docking, realize 1 +1 +1 & gt; 3, still to be tested. Wanda's investment in fast money is an important step in its construction of O2O map, block money will become an important payment platform for Wanda's e-commerce.

Case four Yintai "offline shopping district + Ali e-commerce ecological" O2O model

Industry: commercial department stores

Case Overview: Case Summary: Yintai all shopping malls to participate in the Tmall Shopping Carnival, and take the lead in trying to offline selection, online payment for the purchase of the O2O model. Yintai Commercial Group also got Ali's strategic shareholding, the two sides complement each other's strengths, *** together to build the Wulin business circle O2O platform involving six major areas of food, housing, shopping, entertainment, tourism and public *** services. 2014 double "11", Yintai Commercial coordinated to participate in Ali set up 020 special "go shopping The company's O2O platform has been developed by Yintai Commercial in cooperation with Ali's 020 special field "Go Shopping", which has deepened its O2O strength.

Analysts' comments: Yintai's O2O mode of marriage with Ali has, to a certain extent, competed with Tencent, Suning and other giants in the O2O field. Yintai relies on its retail network across the country to help Ali build a good O2O infrastructure system, which in turn comprehensively solves the integration of the two sides' online and offline goods, payment, logistics and other key aspects, and tries to set up some kind of industry standard in the O2O field and open it up to the whole society.

Case 5 RT-Mart: "Township low-line market + Flying Cow" O2O model

Industry: shopping malls and supermarkets

Case overview: RT-Mart formally launched the B2C platform Flying Cow, and after six months of operation on Flying Cow, it joined hands with Xishido Convenience to implement the O2O model, "Thousands of Villages and Ten Thousand Pavilions". "Thousands of villages and ten thousand pavilions" project, the establishment of Flying Cow online shopping experience hall, the implementation of O2O strategy. FeiNiu.com set up online shopping experience hall, aiming to serve areas not served by RT-Mart. FeiNiu will also leverage other convenience stores, community service centers, township chain stores, gas stations, specialty stores to explore diversified channels. Subsequently, Feiniu launched the "store day spike" as the theme of the activities, warming up double "11", 40,000 square Qingpu warehouse put into use, delivery efficiency is remarkable. Flying Cow reached a strategic cooperation with Nantong Post, officially opened the first batch of experience hall, Flying Cow Nantong area 020 "thousands of townships and ten thousand halls" program began to land.

Analyst comment: According to Sun Lucian, assistant analyst of China E-commerce Research Center (100EC.CN), RT-Mart, as a traditional retailer, has accumulated a long history of user resources and good reputation, and its O2O strategy of setting up "Thousands of Villages and Ten Thousand Pavilions" by FeiNiu.com has largely satisfied user needs by leading the way. To a large extent to meet the user needs, but also to better realize the offline cut into the online, online business offline services complement each other, for the future development of the user market for more resources. RT-Mart O2O model will become a reference for supermarkets to enter the Internet.

Case six Melaleuca: "offline experience hall + online home decoration network" O2O model

Industry: home building materials

Case Overview: Melaleuca chose to take the online as a base, can attract the national traffic, save the rent of the offline stores, so as to reduce the selling price, occupy the price advantage, attract consumers. price advantage to attract consumers. (Melaleuca has also ventured into offline experience halls, mainly for online experience role, to convert online traffic into offline transaction volume. It not only serves as a real-life showroom in the local city, but also serves as a small warehouse to shorten the transportation distance of furniture. In addition, Melody also created a decoration network, integrating a variety of home furnishings and home decoration information, and refining multiple consumption links in the ecological chain. Melody also through the concentration of SKU,, to increase the volume of each product, thus significantly reducing the production cost, and then have a scale effect, whether from production, transportation, from all aspects can be improved. Melody in the production and transportation of two links on the cost advantage of about 20%.

Analysts comment: Melaleuca home network is based on its own development, from the traditional B2C business to expand the "Melaleuca home experience hall" this line of platforms, Melaleuca's essence is to reduce the cost of the past lengthy channels, breaking the price of the past information asymmetry between enterprises and consumers under the inflated price. As the home furnishing industry O2O "the first crab" of the enterprise, Melaleuca's O2O model is more successful. But from the point of view of its foreign investment initiatives, its front is spread too long, may also lack a clear direction. The "online low price + online promotion + offline stores" model can promote online and offline activities, to overcome the operational shortcomings of the low price and high cost, is also worth paying attention to.

Case 7Shunfeng Heike: O2O model of "community physical store + QR code binding specific goods"

Industry: Logistics Express

Case Overview: "Heike" is a community virtual online convenience store launched by Shunfeng Express. On May 18, 2014, S.F. Express officially announced the opening of 518 "Heyk", in addition to express logistics business, virtual shopping, but also with ATM, group purchase / pre-sale, fitting room, laundry, home appliance repair and other businesses. Courier companies across the border into the O2O field, the model overdue, not a convenience store nor express center, is said to be "four unlike".

Analysts comment: SF Heykai as a new generation of community service stores, is a cross-border courier enterprises to play O2O open up a new model. Operation so far, is still scarce traffic, profitability is worrying, or express enterprises to do O2O, model positioning deviation. In addition, shunfeng hey customer also lacks late maintenance and promotion power. Consumers in the community terminal to use the system to buy the habit has not been developed, but also lack of trust; in addition to SF such a professional logistics and distribution system, and terminal related to after-sales, return logistics costs are still high, become an important factor affecting the community stores to participate in the enthusiasm.

Case eight diamond bird: "offline experience store + online branding" O2O model

Industry: jewelry industry

Case Overview: "mouse + cement" model that is "Online shopping + experience store", the user online platform to choose the product, to the nearest experience store entity on-site try on, and then make a rational choice. Since its inception, Diamond Bird has brought the new diamond sales model of "Mouse + Cement" from Shanghai to major cities in China. 2009, Diamond Bird's experience centers around the world have been upgraded to the 4C concept of experience centers, which are able to effectively answer consumers' questions, deal with consumer complaints, and develop personalized products on-site. In addition, the standardized brand system of Diamond Bird In addition, Diamond Bird standardized brand system, one-on-one diamond purchasing services and other advantageous service projects, is committed to spreading the diamond culture and brand concept.

Analyst comment: Diamond Bird's O2O model is the reason for the success of the price concessions bear the brunt. This "mouse + cement" business model, greatly reducing the circulation of diamonds, which reduces the price. The "mouse + cement" model not only reduces inventory pressure, but also reduces rental costs and improves brand awareness. This model is worthy of traditional jewelers transition online as a reference.

Case nine Haier: "grid stores + home customization" O2O model

Industry: home appliances

Case Overview: Haier to create a new "Risun" platform, the establishment of a national 7600 Haier has established more than 7600 county-level stores, 26000 township stores and 190,000 village-level contact stations, set up logistics and distribution stations in more than 2800 counties in China, and laid out more than 17,000 service providers, so as to achieve "sales to the village, delivery to the door, and service to the household", solving the problem of distribution of the three- and four-tier markets, and the speed of delivery has been More than 1,500 districts and counties to achieve 24-hour time limit, 460 districts and counties to achieve delivery within 48 hours.

Analysts comment: Haier as a representative of traditional enterprises, its courage to break through the spirit and grasp the timing of the effective layout of the O2O many initiatives are worth learning from traditional enterprises. Haier in the O2O layout occupies the advantages of timing, location and people, but in the internal structure and management concepts are still facing heavy crisis. Whether the model is really suitable for the current Haier, the future effectiveness of how, now we can only first play a big question mark.

Case 10 Meibang: "life experience + Internet environment" O2O mode

Industry: clothing industry

Case Overview: Meibang first cooperated with WeChat, and then began to cooperate with Alipay and Weitao, and recently Meibang put forward the "life experience store + Meibang APP" model. Recently, Meibang has proposed the O2O model of "Life Experience Store + Meibang APP" and launched 6 experience stores across the country. Meibang expects to keep consumers in the experience stores through the comfortable Internet service provided by these experience stores, which provide high-speed wifi environment and cozy coffee, and a large number of communal tablets are available for the use of users, who can log in to the Meibang APP to buy goods while drinking the coffee, or choose home delivery after placing an order on the APP. After placing an order, you can choose home delivery, so as to realize the offline to online traffic guide.

Analyst comment: under the life experience store model, the store becomes a place for shopping and Internet access and rest. The user's cell phone orders directly, can strengthen the offline to mobile APP infusion, strengthen the user's mobile APP precipitation. However, the coffee table and Internet environment will take up a lot of space in the store, with "life experience" and "Internet environment" as the core of the store remodeling, will it deviate from the core of the apparel retail?