What is the pricing strategy?

The product pricing strategy is as follows:

1. discount pricing: discount pricing refers to making some concessions on the basic price, directly or indirectly lowering the price to win customers and expand sales.

2. Psychological pricing: When setting product prices, enterprises use psychological principles to set prices according to the consumption psychology of different types of consumers, which is a combination of science and art of pricing.

3. Price discrimination, also known as "flexible pricing", is a pricing method of setting different prices "according to customers' willingness to pay". Its purpose is to establish basic demand, alleviate demand fluctuation and stimulate consumption.

4. Regional pricing: Enterprises must decide whether to set different prices or the same price for products sold to customers in different regions (including local and foreign regions).

5. Combination pricing: For some commodities that can be purchased individually or in sets, a set of preferential prices is implemented, which is called combination pricing. It is a strategy to deal with the price relationship of various products in enterprises.

6. New product pricing: skimming pricing, penetration pricing and satisfactory pricing can be adopted.