What are the mass channels and special channels for beer?

Currently, the sales channels in China's beer industry are divided into offline and online channels, of which the offline channels mainly include KA channels, traditional channels such as superstore retailing and food and beverage scenarios, while the online channels are mainly e-commerce-based.

Beer as a kind of fast moving consumer goods, like many fast moving consumer goods, manufacturers in order to better understand the behavioral characteristics of consumers and shoppers, usually the industry will be based on the different purchase and drinking behavior of consumers, the sales of the product is also different.