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Imminent! Tourist guide talent training should be transformed

New changes in the market give rise to new talent needs, traditional tour guides must be "Internet + modern tour guide" composite talent transformation, which, the digital knowledge of the intervention, cross-border ability to cultivate vital, which is also to crack the "adaptive transformation" code.

This is the key to breaking the code of "adaptive transformation".

With the tourism consumption towards intelligent, tourism industry iterative update, people's traditional tourism concept is changing, tourism market on the tour guide talent requirements more diversified. The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list.

The tour guide is one of the most traditional and core professions in tourism vocational education. Affected by the epidemic factors, the traditional tour guide team construction and talent training standards have not adapted to the industry development trend. For example, the positioning of training and cultural and tourism integration, "Internet + tourism" industrial upgrading is not compatible; the curriculum system of the whole region, customized, intelligent tour guide talent training support is insufficient; on-campus practice teaching and tour guide skills iterative training requirements do not match, and so on. "Adaptive transformation" has become a pressing issue in the training of tour guides.

In 2021, the Ministry of Education updated the "catalog of vocational education professions" and pressed the "start button" for professional upgrading of vocational education. In the tourism vocational education profession, the establishment of "intelligent tourism technology application", "customized travel service and management" and other new professions, and part of the professional adjustment and renaming of "hotel management and digital operation", "intelligent scenic area", "digital operation", and so on. The new changes in the market give rise to new talent needs, the traditional tour guide must be "Internet + modern tour guide" composite talent transformation, which, the digital knowledge of the intervention, cross-border ability to cultivate is crucial, which is also the key to crack the "adaptive transformation" code.

The new situation facing the training of tour guides means that the teaching mode should be reconstructed, the concept of schooling, curriculum design, teaching methods should be iteratively updated, mainly from three aspects of the effort:

First, the reconstruction of the curriculum system.

For the new changes in the tourism industry, some courses can be withdrawn and new digital related courses. For example, Zhejiang Tourism Vocational College, according to the new changes in the tourism industry, the withdrawal of the tour guide professional "store" class related courses, at the same time, the opening of intelligent tourism, intelligent guide service and management, tourism IP operation and build, tourism short video production and other related to the digital economy of the new courses. In addition, you can establish a "professional integration, post course integration, book and certificate integration, race and education integration" of the curriculum system, to deepen the integration of industry and education, and enhance the composite tour guide talent adaptability training.

The second is to re-polish the professional curriculum.

This is the first time I've ever seen a professional tournament in my life, and I've never seen a tournament in my life. For example, Zhejiang Tourism Vocational College of professional skills digital polishing, breaking the original textbook in the "chapter program" system, deconstructed into a number of "granular" knowledge points. In the meantime, we are constantly guiding students to participate in the design of tourism projects, procurement program development activities, and scenic spots and verification, in the field work scene to cultivate students' tour guide ability, resilience, tourism product design ability and marketing planning ability and other professional job skills, to enhance the effectiveness of the course.

Three is the establishment of simulation teaching training center.

To pay attention to the tour guide students' practical training teaching, especially efforts to combine digital technology to carry out virtual simulation teaching. Zhejiang Tourism Vocational College construction of modern tourism virtual simulation training center, the system to build virtual scenic spots, virtual hotels, virtual kitchens and other 7 "cloud tourism" module. In the virtual scene module, the use of VR technology to simulate the famous Chinese and foreign attractions, scenes, simulated tourist destinations earthquake, fire, mudslide, tour bus failure and other emergencies, so that students through immersive experience to enhance the overall quality.

Of course, digital empowerment and transformation is not an overnight process, and requires sparing no effort to overcome difficulties and move forward. Right now, there are still a lot of difficulties, such as curriculum change needs to be supported by faculty and teacher competence, the updating of teaching materials requires a certain cycle, and hardware such as training facilities can not fully meet the needs of intelligence, digitization and informationization.

To this end, tourism schools and enterprises to form a talent flow, resources **** enjoy the long-term mechanism is imminent. The newest industry resources, the development of appropriate courses, teaching materials, design of practical training programs, and in this way to train teachers and students to understand the new concepts of industry transformation, new technologies, new modes and have insight into the development of the industry vision.

In addition to digitization, we should also note that another key to cracking the code of "adaptive transformation" is the cultivation of cross-border tour guide talents.

Since the epidemic, study tours and rural lodging have ushered in new opportunities for development, which has provided a new perspective for the training of tour guide talent. Tourist guide talents "adaptive transformation" need to break through the professional boundaries, docking industry development of new needs, to explore cross-specialty, cross-industry, cross-industry industry and education in-depth fusion of study-type, housekeeper-type tour guide talent training mode, in order to "cross-border fusion" way to reshape the tour guide The company's website has been updated with the latest information on the company's website.

In addition, it is also necessary to cohesion "school government line enterprise" multi-party synergy, promote the tour guide professional education and tourism industry system talent, intelligence, technology, capital, management and other resource elements gathered fusion, complementary advantages, for the cross-border cultivation of tour guide talent to provide assistance. For example, Zhejiang Tourism Vocational College led the establishment of the national tour guide professional group open vocational education alliance, members include 23 tourism colleges and universities, tourism enterprise group 32, industry associations, government departments 7.

In short, "adaptive transformation" tour guide talent training road is difficult, only to cohesion, in order to create a suitable environment for the growth of composite tour guide talent.

Originally titled: "Tourist guide talent training" adaptive transformation "imminent"

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