What do you think about the "old Chinese"?

"China's old" has a deep cultural heritage, can be widely recognized by society, they often have a good reputation of the brand, is the mouth of the "living heritage". But in the context of the rapid popularization and development of online shopping, the influence of the old Chinese competitiveness plummeted.

Every Chinese old is the fruit of history and cultural precipitation accumulation. However, their delicate, long production period and inconvenient purchase of the store is no longer suitable for today's people's pursuit of fresh flavors and convenience.

Internet shopping has become the first choice for people to buy goods with more varieties, full flavors, affordable prices and the ability to order at any time. Chinese old traditional business sales methods no longer meet the needs of the times trend, which is why today's Chinese old can not "stand up" reason.

I think the quality of workmanship is excellent, is the old should maintain the tradition. At this time the old Chinese should not just increase production and give up the quality, but also to develop the product range, marketing methods, not forgetting the original intention in order to create the future, good inheritance in order to better inheritance.

Changing does not mean giving up the firm, the inheritance is not just to keep the tradition. I think it is possible to keep their quality products at the same time, open some experience stores, so that more people participate in the experience of the production of old products.

Some old signature stores can launch co-branded products by cooperating with local cultural museums and special attractions to incorporate the good character of the old firms into the cooperative products. Let it become the iconic product of a region, an attraction. You can also open online shopping store, support advance reservation, can save go long queuing time, long waiting period, transportation inconvenience and other factors.

Let the old in a better way in the cultural history when faced with the situation can not be developed, must change the status quo, innovation and reform in order to adapt to the needs of the times, not to be submerged in the rapid development of the times.

1, catering enterprises fall behind, most of the reasons are because they can not keep up with the needs of consumers

With the increasing growth of young consumers into a new generation of consumer main force, a new round of brand rejuvenation, is the old brand facing the biggest problem.

Previously, the global market consulting firm released the "10 global consumer trends in 2019", showing that today's consumers will be more "self-centered" when shopping, they will be more trust in their own choices and judgments, and eager to get more personalized products and services.

This shows that responding to the times, respecting consumers and respecting the market is a business choice for caterers. For the old brand, brand rejuvenation, in the brand to inject fresh vitality, as a result of young consumers to find **** Ming, and the formation of a wider radiation effect.

So whether it is from the image, product, atmosphere, the old restaurant need to put down the fixed thinking of waiting for customers to come to the door, to expand the diversity of the consumer population, to cultivate the future potential fans.

2, the products are concentrated and similar, so that consumers appear "breakfast store" "New Year's Eve Street" impression, limiting the development of the brand

Restaurant if you want to make consumers willing to do free publicity for the brand, you must be To create a mouth and mouth, aftertaste of the "pop", because the "pop" is to create a brand reputation of the weapon.

To create a "pop", but also for the product additional information value, such as beauty, taste, story, or symbols implanted, as much as possible for the product to increase the value of the information outside the function.

Like Pepsi is a symbol of youthful vitality, Wanglaoji is a cultural symbol of the rise of China, to create their own brand image, reputation.

Old brands are gradually losing the market, and a new generation of themed fast food is gradually taking over the market, and what are their advantages?

1, unique product flavors, spicy set pile is a spicy, spicy, sauce spicy, sweet and spicy, sour and spicy 5 series of taste products, in addition to a variety of marinated flavors, like chicken claws, duck necks and so on.

2, ordinary common ingredients, ingredients are the basic raw materials of a restaurant, if you use uncommon ingredients, consumer acceptance or not is still an unknown, with common consumer acceptance is faster.

3, brand personality, the so-called brand personality is the theme of the restaurant, spicy set of stacks of fast-food restaurants as the "King of Thieves" restaurant, has its own character image, brand story. Young people like fresh industry, do not like the old things.