What is the difference between content marketing and channel marketing

Hello, the difference between content marketing and channel marketing is that 1. the values of marketing are different, 2. the focus of marketing is different, 3. the cost of marketing is different 4. the effect of marketing is different.

1. The traditional form of marketing, the more common is the price war, in order to grab customers, they are competing to reduce their prices, in fact, this way about my brand has a very fatal impact. Content marketing focuses more on the value of the product marketing, on the consumer, we want to be useful to me the product, not that the cheaper the better.

2. The difference between content marketing and traditional marketing focuses on the different marketing priorities of each other. In the traditional form of marketing, the marketing focus of the enterprise is its own brand, that is, the first application of advertising or other means of publicity so that the brand in the minds of consumers to occupy a certain position, and then go to purchase their products. In content marketing, the starting point is the product, is to stop around the product targeted marketing.

3. Content marketing is based on the Internet to stop the quality of content marketing, do not need to spend a lot of human and material resources, just need to stop with the hot content reasonable operation can trigger hot spots, to achieve good results. The traditional marketing needs a lot of publicity, the need to have enough financial support to occupy a certain position in the authoritative platform, constitute an influence, the natural cost is high.

4. From the cost, content marketing has the advantage. And from the results, content marketing is still better than traditional marketing. In the difference between content marketing and traditional marketing, the effect is to determine which of these two marketing methods is more useful norms. Content marketing covers the whole network of users, more influential.