Clothing to join and agent which mode is more advantageous?

Introduction: Nowadays, all walks of life of the chain of franchises such as the development of the spring, brand clothing agent and franchise mode is very concerned about the two modes in the end what is the difference? Which is more advantageous? With the integration of the global economy, the development of chain business is in full swing, which is an irreplaceable trend, now a chain of franchises in all sectors such as the development of the spring, branded clothing agent and franchise mode is very concerned about the two modes in the end, what is the difference between the two modes? Which is more advantageous? And see the editor slowly analyze. Clothing distributors and agents of the difference between manufacturers and agents can set up a franchise. Manufacturers will generally set up a few franchisees in each city or region; agents can also set up a few franchisees in a certain area. Usually the franchisee needs to have considerable financial strength, and headquarters to provide and products or business projects to match the technical support, management, operation and supervision system, personnel training, and corporate image labeling, product manufacturers or project headquarters with a chain of brand advantages and competitive advantages to achieve the purpose of both sides win-win situation. Agent refers to a product in the sales process authorized by the manufacturer in a region qualified to sell the product business. It is divided into regional, national, provincial, city and county level, and is divided into exclusive agents, general agents, graded agents, all agents have the corresponding privileges, the agent level is low, in principle, by the management of the higher level of agents. Agent is to take care of business on behalf of the enterprise, not to buy out the enterprise's products, but manufacturers to give the amount of a business behavior, the ownership of goods belongs to the manufacturer, not the business. They also do not use the products themselves, but sell them on behalf of the enterprise. Therefore, "agent", generally refers to the business unit that earns the enterprise agent commission. Franchisees have more advantages than agents in the clothing industry, franchisees have more advantages than agents, specifically in the following aspects: 1, the source of goods: clothing stores directly from the manufacturers, more complete products, as long as the manufacturers have, he will be taken to the clothing franchisee to do, because the manufacturers also hope that the clothing franchisee to enter the goods, only to enter the goods in order to realize his profits. The traditional clothing agents to push just a few models or a dozen models of manufacturers, it is impossible to get all the goods into the manufacturers, because the more agents into the goods, the greater the pressure on his inventory, the more difficult to operate the funds, rather than this, as well as the main push a few models are also better. 2, support and policy: after the manufacturers directly to the clothing franchisee after supplying the clothing agent to save a part of the intermediary fee, then the manufacturers to the clothing franchisee support. Manufacturers to clothing franchisee support will be the more, when manufacturers have been very concerned about the terminal, just before the traditional clothing agents to the manufacturers to eat the policy, did not reach the terminal store below. It can be said that "the sky is high and the emperor is far away", manufacturers can not control ah! That today's apparel franchisees work directly with manufacturers after the policy is obviously not the same, you may wish to understand. Why a clothing agent to do a lot of brand? They tend to play to support the end of the wobbler to each manufacturer to policy, the result is that the fat themselves, thin below the goods of the terminal business. 3, operational strength: over the years, traveled through a lot of large and small cities, provinces around the clothing agents are agents of a lot of brands, Chongqing has one of the most bullish clothing agents to do almost 100 brands, think about it, the clothing agents which have so much financial strength! The most important thing is that you can't afford to lose your money. How much money is allocated to each brand? You say he has money, then I ask you why he is so rich not to open a factory? To do the national market than to do the Chongqing market most of the right? Does he have more money but do not want to earn? Typical "one foot in many boats", the results of a few heads are not good, like this case can be more. 4, brand image and regional protection: the traditional clothing agents are in the kind of large wholesale market to rent a stall, and then agent many brands do wholesale. As long as the following terminal to get goods they will strongly recommend all his brand, in this way, those stores will become a no-brainer grocery store, the more terrible is the store and the store will certainly kill each other, so your profits are not guaranteed. From a professional point of view clothing agents are no regional protection system, because a province and a region itself is only so big, a protection up clothing agents are miserable, because clothing agents mainly rely on the amount of volume, the manufacturer and his co-signing in the first place, once the amount of up to the manufacturers will cancel his clothing agent qualifications, but also no rebate support; but the manufacturers of direct development of the clothing franchise is not the same, there are Regional protection system, price uniformity, will not kill the price, the store only do a single brand of products, image unity, so tend to do better and better. 5, resources **** share the same problem: Generally speaking, each manufacturer to do the national market, will certainly gallop to invite professional managers to "manipulate". These professional managers are knowledgeable and experienced, coupled with the vision of the company's decision makers, they look at the problem from the perspective of the clothing agents are completely different, every detail will be very thoughtful, the brand will be a good comparison. The national market is so big, which clothing franchise under their noses to develop, they see clearly. So from the beginning of the clothing franchisee to choose the store they will seriously assess the success of the experience will be shared with all the clothing franchisee *** with the 6, logistics: often many people think that the local clothing franchisee to take goods is more convenient, when this is a kind of misunderstanding, because nowadays the logistics is too developed, highway, railroad, air courier, are point-to-point delivery. Besides, the manufacturer is relying on you to take goods to make money, so he is not likely to miss your sales time. Clothing agents in front of you to advocate the convenience of picking up goods is often fooling you.