How do enterprises carry out effective community operation?

Community operation is mainly divided into four aspects: innovation, retention, promotion and transformation.

Racine refers to the method of social fission and attracting fresh blood. In normal communities, posters are sent to attract new funds, and users scan the QR code on the posters to join the group or add customer service to join the group. But there is a problem here. Only 100 people can scan the group QR code, and it is only valid for 7 days, which is very limited. Add the QR code of customer service, and there will be too many users who add customer service at the same time, and there will be other situations such as untimely reply. It is better to use the two-dimensional code function of Zidou assistant to promote pull-ups, and also provide many effective ways to join the group for our reference.

Retention refers to providing some information that is helpful or interesting to users in the community. These tasks need to be carried out continuously for a long time, with the goal of retaining users.

The promotion activity is to organize some small activities in the community, such as signing in and playing games. , so that users can spontaneously open our WeChat group, find what they like in the community, or use the intelligent chat function of Zidou Assistant to chat about everything.

Transformation is actually the process of realizing community resources. This aspect depends on the direction of our community, and it is necessary to analyze specific problems.