Fashion design concept

Clothing design concept can be manifested in the following aspects:

1, human beings wear clothes to hide their shame, keep warm and beautify themselves, which are the three major functions of clothing. With the changes of the times and the development of economy, people have higher and higher requirements for the function of "beautification".

2. Because of the individual differences in values and aesthetics and the differences of the times, the beautification of clothing has become the most complicated, difficult to grasp and endless.

The concept of clothing in modern society is becoming more and more personalized. China has the fashion of China, the United States has the fashion of America, and Italy has the fashion of Italy. But some internationally famous brands are famous because they are not only full of personality, but also create world-wide fashion. Creating fashion means creating brand culture.

3. Fundamentally speaking, the competition in clothing market is to grasp the essence of clothing culture and predict its development trend. In short, it is the competition of innovation ability, especially the competition of product innovation ability. Only such competition can form a virtuous circle and promote the progress of China's clothing industry.

4. The core of clothing product innovation should be the innovation of design concept. This innovation should be based on a full understanding of the essence of clothing culture and an accurate grasp of its development trend.

Extended data

The successful design of fashion design concept always represents the advanced concept and technology in a specific period, embodies the essence of culture and art, materializes the values of mainstream groups, and most importantly, points to the future trend and leads the new consumption trend.

Style? Emphasis on design is to relieve the pressure of life. The demand for simplicity and conciseness embodies wisdom and efficiency. Slowness does not mean wasting time, but eliminating unnecessary complexity, so that people have more time and energy to enjoy real fun.

Design inspiration can be drawn from nature, and the fabric looks simple and soft, with good visual and tactile affinity. Pay attention to the reasonable collocation of yarn, weaving and finishing to improve fabric quality and internal comfort. The appearance style of the old texture reflects the memory of the good old days.