Traditional Culture Encyclopedia - Traditional culture - What are the differences between traditional and new media?
What are the differences between traditional and new media?
a Visual media
b Means of communication:
Layout elements slightly
Layout space slightly
Headline, eyelet, front page, headline, middle seam, sky and earth, font, font size, columns, special pages, special articles, pictorials, headlines, information, advertisements, etc.
c Poorly timed
d Better preservation
Cumulative. Readership: how many times a newspaper is read by one person over and over again;
Circulation: how many times a newspaper is read by how many people;
e Highly selective: time, place, order, etc.
f Weakly proliferative in comparison to the electronic media;
2 The Game of the Internet and Newspapers
Philip Meyer, "The Vanishing Newspaper: Saving Journalists in the Information Age", in the Western developed world. The Information Age: Saving the Journalist", the actual situation in the developed countries of the West is consistent with his view, first of all, the evening newspapers fell into decline.
3 Broadcasting (linear media, with one line of information transmission)
a Auditory media
b Highly time-sensitive
c Weakly preserved, highly selective
Inability to choose information, need to wait for it. The ideal model of "you order, I broadcast" emphasizes the sense of "appointment" with the listener.
d Broad reach. Radio requires a low level of literacy
e The audience is easy to participate in (phone calls, SMS)
f Instead of the impact of the Internet, the power of the network to grow.
Diversified means of listening: radio, MP3, MP4, cell phones and so on
The increase in the social mobility of the population, such as migrant workers, private car owners and so on, means that the number of people who listen to the radio increased
Broadcasting is one of the least invasive characteristics, with the function of listening to the radio, while listening to the radio and then do other things.
4 Television (linear media)
a Media that combines audio and video
b Suitable for reproducing images, scenes, and processes (the authenticity of the news comes to the fore)
c Highly time-sensitive
d Poor preservation, poor selectivity
e Unsuitable for the expression of overly complex content, the inner connection of things and the psychological activities of people, and unsuitable for analysis, explanation and reasoning. It is not suitable for analysis, explanation and reasoning as well as in-depth reporting. The fleeting nature of information greatly reduces the audience's space to analyze and process the information they receive;
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