Traditional Culture Encyclopedia - Traditional culture - The difference between new media marketing and traditional marketing

The difference between new media marketing and traditional marketing

Traditional marketing is based on the original products, services and channels of enterprises, while new media marketing is established through new technical means.

New media marketing refers to the use of new media platforms for marketing. In the era of great innovation brought by web2.0, marketing methods have also brought about changes. Communication, difference, creativity, relevance, experience and Internet have entered the era of new media communication. There are also online magazines, blogs, Weibo, WeChat, TAG, SNS, RSS, WIKI and other new media.

Traditional marketing is a kind of trade marketing, which emphasizes providing as many products and services as possible to as many customers. After long-term development, it has formed a relatively solid theoretical and practical foundation, and consumers have become accustomed to this fixed model. Consumers have strong communication in the process of consumption, can see real products, experience the leisure fun of shopping, and gain the trust of the public.