Dry cleaners belong to what type of service industry?

For dry cleaners, accurately analyzing the target market and positioning the target customer group is the first step to successful operation. If you want to attract more consumers, you have to subdivide the customer groups and analyze their different consumption needs and consumption characteristics. So, what are the customer groups of dry cleaners?

One, ordinary customers

For most of the dry cleaners, the most customer groups are ordinary customers. The most important feature of ordinary customers is that the number of people is relatively large, but the per capita consumption is relatively low. The demand for laundry services for ordinary customers is mostly for cleaning ordinary clothes, so for ordinary customers, dry cleaners can take the strategy of low profit, through the price advantage to attract this part of the population to consume.

Two, high-end customers

High-end customers compared to ordinary customers, the number of less, but the amount of consumption is relatively high, and relatively stable, generally more for the dry cleaners of the fixed members. For high-end customers, the consumer demand for high-grade clothing cleaning, luxury care and other services, so operators should continue to improve the level of service and washing quality to meet the needs of consumers.

Three, team customers

Dry cleaners in addition to ordinary customers and high-end customer service, but also with the neighboring large team, so the team customers are also the target customer groups of dry cleaners. Team customers related to dry cleaners are mainly enterprises and institutions, hotels and restaurants, wedding studios, car beauty stores and other organizations. Dry cleaners can make a lot of profit if they can pull in team customers.

Dry cleaners have a large customer base, so it is necessary to analyze the dry cleaner operators to locate the target customer groups, and focus on tapping the consumer objects to attract more customers.