Traditional Culture Encyclopedia - Traditional culture - What are the employment directions for e-commerce majors?
What are the employment directions for e-commerce majors?
1, website front-end design: webpage design, webpage art design, website front-end code optimization, etc. (Skills: html, div+css, javascript, dreamweaver, flash, photoshop, fireworks, etc. ).
2. Website backstage design: website construction and maintenance; (Skills: front-end development skills and a website programming language such as PHP, ASP, ASP.net, JSP, Java, C#, etc. Generally speaking, mastering a language is enough.
3. Website operation: network editing, website planning, online customer service (namely customer service), website data monitoring and data mining, website CRM (customer relationship management); Skill requirements: soft writing ability, content planning ability, communication ability, data analysis ability, etc.
4. Network marketing: SEO (search engine optimization), SEM (search engine marketing), online advertising, network integrated marketing, enterprise marketing planning, international trade (network direction), etc. Skills requirements: basic website construction technology, SEO technology, SEM bidding advertising knowledge, basic network marketing skills, etc.
5. Online sales: telemarketing, product marketing consultant, etc. (Skills requirements: marketing ability, communication ability, etc. ).
6. E-commerce operation: e-commerce project management, Internet product manager, third-party e-commerce platform management (such as Alibaba store, Taobao store, Tmall store, JD.COM store, etc.), planning and operation of e-commerce activities; (Skill requirements: more than three years working experience, e-commerce practitioners start from the bottom)
At present, the major direction of e-commerce in most universities in China:
1. Marketing: the direction of network marketing;
2. Technology: website programming design direction, network payment and security;
3. Information management: enterprise informatization, information management and information system, e-government and supply chain management;
4. Law: electronic commerce law; (non-e-commerce major);
5. Economy and finance: e-commerce and international trade;
6. Logistics: e-commerce logistics management.
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