Characteristics of short video

1, short and pithy, rich in content.

The duration of short videos is generally about 15 seconds to 5 minutes, but the content can be very rich, including skill sharing, humor and entertainment, fashion trends, social hotspots, street interviews, public welfare education, advertising creativity, business customization and so on. Short videos are short and pithy, rich in content, diverse in themes, smart and interesting, and entertaining. But pay attention to the content of the first three seconds to attract users' attention and make users interested in reading. Short videos are fast-paced and compact, which is in line with users' fragmented reading habits.

2. The communication speed is fast and the interaction is strong.

Short videos have low communication threshold, rich and diverse communication channels, and are easy to split and spread by acquaintances. * * You can share your own videos on various platforms, watch, comment, post barrage and praise other people's videos.

3. Creativity and personalization.

Short videos are richer in content and more diversified in expression, which is more in line with the personalized and diversified aesthetic needs of "post-95" and "post-00"; Users can create exquisite and shocking short videos by making and editing technologies full of individuality and creativity, thus expressing their thoughts and creativity.

4, the goal is accurate, which leads to marketing effect.

Compared with other marketing methods, short video marketing can accurately find the target users and achieve precise marketing. Short video platforms usually set up a search box to optimize search engines, while users generally search for keywords on the platform. This behavior makes short video marketing more accurate, and allows businesses to find accurate users better. Conversely, users can learn about businesses and products more intuitively through short videos.