How can hangzhou dishes innovate and make its own characteristics?

Hangzhou dishes has always been one of the important symbols to attract tourists and food lovers. However, in recent years, the development of hangzhou dishes seems to be in trouble, and citizens and tourists begin to complain that Hangzhou restaurants are old-fashioned, monotonous and lack of characteristics.

For this problem, the Hangzhou Municipal Government has decided to offer a reward of 6.5438+0 million, hoping to get some ingenious solutions to this problem. This paper will discuss how to introduce more hangzhou dishes with local characteristics from the following aspects:

First, study consumer demand.

If you want to launch hangzhou dishes with more local characteristics, you need to know the needs and preferences of consumers first. Therefore, we can conduct market research to understand consumers' expectations and demands for hangzhou dishes.

Through market research, we can learn that:

1. What kind of cuisine do consumers like?

2. What factors are consumers more concerned about?

3. What are the problems in the catering industry?

4. How do consumers view traditional hangzhou dishes?

5. How to create new food with local characteristics?

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Second, set standards.

When we know the needs of consumers, we can start to formulate standards about hangzhou dishes. This standard can help restaurants to better introduce local specialties and improve the overall taste quality and service level.

When formulating hangzhou dishes standards, we can refer to the following aspects:

1. Learn traditional cooking skills

2. Describe the flavor and characteristics of Hangzhou.

3. Consider the needs of consumers and explore new foods.

4. Ensure the quality of raw materials and meet safety standards.

5. Evaluate the taste and satisfaction of food.

6. Expand the gourmet market in Hangzhou and promote the development of tourism.

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Third, innovate hangzhou dishes.

Because the traditional hangzhou dishes may be too monotonous or too greasy in the eyes of some consumers, innovation is essential. We need to explore some new foods to attract young people or foreign tourists.

Some innovative ideas are as follows:

1. local snacks, Hangzhou-omelet: a favorite and admired snack. Find a delicious meal at grandma's house or Nanxing Garden.

2. Hangzhou Tianxiang Black Tea: Tianxiang Black Tea is very popular because of its faint osmanthus fragrance, mild tea taste and unique color.

3. Hangzhou oil gluten: made of wheat flour, corn flour, rapeseed oil, etc. The skin is crisp and soft, and the taste is crisp.

4. Hangzhou Tangyuan: It has a variety of flavors such as litchi leaves, sweet-scented osmanthus and walnut kernels, and is an essential food for the Spring Festival.

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Fourth, promote publicity.

When we introduce new foods with local characteristics, we need to actively promote them on the Internet and the media. You can invite some big V or food critics to taste and evaluate these new foods and post their comments on social media.

In addition, the following measures can be considered when promoting:

1. Add concept introduction and promotion to offline display.

2. Online publicity attracts more attention

3. Organize related activities in conjunction with other restaurants or travel companies.

4. Title or sponsor large-scale cultural and artistic activities.

5. Make interesting and intriguing food robots or exhibitions.

In a word, it takes several steps to introduce hangzhou dishes with local characteristics: market research, standard formulation and innovation promotion. At the same time, we need the support and cooperation of all parties, and only cooperation can succeed.