Traditional Culture Encyclopedia - Traditional culture - At present, the biggest pain point and confusion of furniture dealers, how to solve the new retail one by one?
At present, the biggest pain point and confusion of furniture dealers, how to solve the new retail one by one?
Confusion 2: only the cost is increasing (labor+store rent does not increase every year)
Confusion 3: embarrassed consumers (the convenience of purchase leads to higher and higher consumer demand and diversification, and the products of physical stores cannot change with the needs of customers, so they can only enrich products on the basis, and the big move will shorten the life cycle of stores)
Confusion 4: Price war, even if there is traffic, can't be transformed (whether it is a price war caused by product homogenization or an online price war, there are definitely many people who won't place an order. Even if they take a fancy to a certain product, they will habitually take out their mobile phones and search for the same product online. Not surprisingly, the online price will be lower than the physical price, and most people will choose to place an order online. )
Where is the furniture store going?
The "new retail" era full of bright prospects has arrived. The traditional retail industry has reached the threshold of transformation. If we don't accept new things as always, we are afraid of failure in transformation and being cheated. I like hearsay, but I don't have my own opinion, so I will die in someone else's mouth. I like to wait and see and use my own time to verify the success of others. If I imitate, I will be eliminated and the transformation is inevitable.
If enterprises want to integrate online and offline to new retail, they must first realize the digitalization of retail ports; For example, customer-oriented, let the store become digital, every time you visit, join the shopping cart, place an order and other links. All behavior paths are recorded digitally.
Promoting the customer base of local consumers searching for keywords online can accurately drain offline and solve the problem of maximum passenger flow.
In addition, online products are diverse and well matched, which allows customers to quickly compare the whole network, which not only solves the product demand problem of customers, but also better improves the unit price of dealers.
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