What does store positioning include?

Store positioning includes the following:

1, the range of goods for sale and purchase channels

2, the target customer group

3, the location of the store and the business district to which it belongs

4, the sales method and sales plan and after-sales service

Positioning of the product object. First of all, to determine who you are dealing with the shopping object? Students, children, workplace, middle-aged, elderly, men, women. Determine the product style. Korean version, ladies, workplace.

Extended information:

Basic Principles of Retail Positioning

(a) Principle of Targeting

The market is becoming increasingly segmented, which provides a multitude of market opportunities for the retailer, and the retailer, in its marketing activities In the marketing activities of retailers in the end to take advantage of which kind of opportunity, to meet the needs of which part of the customer base, to choose what kind of target market, these are directly related to the success or failure of the operation. Therefore, the principle of targeting is the core content of positioning, which must be prioritized.

(2)Profitability principle

Retailers to establish positioning, the ultimate goal is to win consumers, increase sales, improve economic and social benefits. Therefore, the positioning of the retailer must take full account of the benefits it brings, especially the amount of reasonable operating profit.

This requires that the positioning strategy be linked as much as possible to the economic and social benefits, and try to choose the positioning strategy that has less cost, lower expenses, fewer links, more sales, and higher profits, in order to save expenses, create revenue, and improve the effectiveness of marketing activities.

(C) the principle of feasibility

In the intricate market environment, due to the retailers faced with the external environment and the internal operating factors are very different, especially in the marketing environment of the existence of a number of uncontrollable factors, requires enterprises must be in a pragmatic attitude, starting from their own conditions, to determine both their own characteristics and can give play to their own advantages of the positioning.

Baidu Encyclopedia-Retail Positioning