The main eight ways to promote Taobao promotion?

Our online shopping experience tells us that when we want to go online to buy a particular product, we will first in the shopping network home page directly search for the goods they want, this is the "station search". And different buyers searching for the same product may use different keywords. So how can Taobao store owners' products appear more in the buyer's search page? If the name of the product contains more keywords that buyers are likely to search for, the greater the chance that the product will be displayed to buyers. This is the charm of the clever use of keywords.

So how to set up better keywords? Keywords can be brand, model, product keywords, promotional methods, product characteristics, adjectives, geographical characteristics, store name, credit rating, positive feedback, etc. These keywords can evolve into a variety of combinations. Such as: store name + brand, model + commodity keywords; promotional methods + commodity characteristics + commodity keywords.

(2) clever use of community

Community forums are the most aggregated buyers and sellers, both buyers and sellers, there is a need to shop, from this point on the community is a good place to publicize and promote us. The community forums mentioned here include Taobao community forums and Alipay community forums.

More good post, the essence of the post and cause a hot discussion of the post, a high rate of attention to help hit the store's popularity, store popularity will naturally bring the number of views, will naturally bring business. Secondly, hot discussion posts will be reprinted out of the Taobao community, brought into the Internet for viral dissemination, so that Taobao store buyers to find the chance is also greater. Best of all, posting good quality posts will make you look more professional and win the trust of buyers.

(3) more merchandise store promotions

The lowest price to buy the best goods is the consumer's way of spending. The price of goods is still the most important factor in determining the demand for goods. Promotion is the most effective way to attract buyers.

There are two ways to realize the promotion of goods: one is to participate in Taobao promotions, which is required to register with Taobao to participate in the activities. Taobao will be a variety of promotional methods to attract buyers to click, these activities page enjoys Taobao's best promotional resources, if the goods can appear in such a page, there will be a greater chance of buyers to click. The second is the use of their own stores on holidays such as Valentine's Day, Christmas, New Year's Day, to engage in merchandise promotional activities. The store to carry out product promotions, such as merchandise price advantage, which will greatly increase the number of visits to the store, greatly increase the rate of sales, improve sales performance.

(D) popularity baby

The most important, if you read the meaning of the popularity of the baby, you know how to do it, that is, select one of your baby, and continue to cultivate her, so that she has more turnover and buyer evaluations, and find ways to increase the number of clicks on the volume of browsing, and so your baby has a popularity, ranking naturally forward. These focus on the baby must remember to use the recommended position Oh, otherwise your popularity of the baby is also out of the way. Adjust your thinking, before is the fast expiration of the baby priority recommendation, now is the boutique baby limited recommendation.

(E) clever use of links

Clever use of links between stores to form your sales alliance. For the sale of goods of the same nature, the same price range, the online store's target customers are also the same online store can take the strategy of collaborative marketing of competitive products, that is, sales alliances. That is, many of the competing stores to become a cluster, while through the store links to these competing stores link up, links can promote the exchange of information between the store's goods, invariably to join the sales alliance to bring a part of the store "transfer customers". In this way, the formation of a "sales circle".

(F) advertising recommended and Taobao Wang Wang

advertising recommended

advertising recommended

advertising recommended is a limited area of the division "for sale", the nature of the road on both sides of the print ads are similar. At present, Taobao's current advertising space is divided into three types: community home page ads, forum ads, station letter ads. These three kinds of ads recommend the acquisition of the same way with the physical advertising bidding, released at a specific time, booked in advance, and the premise of the booking is to have enough silver coins. Access to silver coins is mainly from the forum posting awards, so in order to push the online store on the recommended position, you must do a good job of the preliminary work: posting and reply to the post.

Ali Wangwang

Store owners should not ignore Taobao's unique instant messaging software, Ali Wangwang (Taobao Wangwang), when choosing advertising media. This software is Alibaba's personalized business communication software for Taobao, Taobao store on the target consumer groups from Taobao users, so Want Want naturally become the information communication tool. Store owners use Wangwang to send store or product information to regular and potential customers, as well as to interact with questions about products and services. The use of Want Want on the status of information on the use of Want Want on the status of information (personalized signature, auto-reply, etc.) - this is the simplest trick, but there are still a lot of people did not take advantage of, I do not know is not thought or do not care to do so. In fact, this status message can also be a small advertisement, name can be put after your special activities information, or new products on the shelves information. But don't make it too long, it's better to be able to let people know at a glance, exactly how many words, it also depends on how long your name is.

(VII) join the through train

On the through train has been a controversial issue, I do not tell too much here. Even the crown is still using the tool, I personally still learning,

Store promotion is not something to do today, not something to do tomorrow, and not something to do the day after tomorrow. As long as you open store in Taobao, sorry, please always promote. When you have time, use your own methods to promote, such as going to the forum to post (if you post 5). No time, please take a little time to post. 3, release time to choose online shopping people in what time period is most active, we will target that time period to do. Just like the holidays, we can release the goods on the seventh day before these days, wait until the day of the holiday, from the shelves within a day, so that the ranking of the goods accounted for a favorable position, of course, this practice is more suitable for all the goods arranged in a way to rank the search.

(H) sincerity-based

Honesty is the basis of business operations, the source of strength. In the traditional marketing approach, the integrity of the enterprise will be in the minds of consumers to establish a positive image. Corporate image is an important factor in influencing consumer behavior. Integrity is also important in virtual online shopping malls. In order to pursue the diamond or crown level, many shopkeepers spend a lot of money on credit trading, hoping that good credit can bring them a lot of money. Even if the credit enhancement of the buyer's eyes for a moment, but the poor quality of goods, poor service, publish false information will still lose customers. So the reasonable and effective use of network marketing methods to operate their own stores, patronage store buyers will certainly be more and more, store integrity will naturally increase.

Reprinted online!