The live e-commerce industry chain does not include

Live e-commerce has a complete industrial chain, and e-commerce live broadcast is already an independent industry.

In this industrial chain, there are live broadcast platforms, anchor training, anchor special training, promotion, incubation, guidance, contracting institutions, merchants and off-site drainage resources.

Merchants are generally brands, factories, live broadcast platforms, live broadcast organizations and content platforms (Aauto Quicker, Tik Tok, Little Red Book, etc. ).

In the live broadcast, the brand is the party that provides money and products for the anchor, and the platform is to help the anchor connect users. In fact, the reason why brands choose live broadcast with goods is because the current promotion cost is high and the promotion effect is not good. In-stock e-commerce is a product that users can buy and use, which helps brands to help new products get the first wave of users. At the same time, with this wave of user experience, more users can understand this product and form a group of loyal users.

Secondly, the brand can upgrade the rating of the store through live broadcast with goods, and exchange the loss of some products for the overall rating of the store. Not only can the anchor be invited, but now Taobao platform has also begun to support the store's self-broadcasting (the store sells its own goods). Although the effect is not to invite the anchor, the effect is also good.