Lan Tu Free Release: Traditional Car Enterprise Transformation Counter-attack

12 18 Lan Tu automobile finally unveiled its mystery, its first zero-anxiety medium and large intelligent electric SUV? Lan Tu Freedom was officially released. This brand-new brand, which was born in 20 18 and carries the whole Dongfeng motor into the high-end and electrified market, has completed the landing of its brand-new strategic model in just two years. The price of the new car will be announced before the Shanghai Auto Show next year and will be officially delivered in the third quarter. This is the transformation speed of traditional car companies.

The price does not exceed 400,000, the battery life is extended by 860km, the pure battery life is 500km, and the center console can be lifted and lowered. Lan Tu FREE, which is full of dry goods, may be a little late compared with the new forces that build cars, but for traditional car companies, this is precisely the horn they blow to fight back.

Talking about Design: Innovation in Stability

The new forces of building cars often rely on unconstrained design to attract attention. Of course, some designs do lead the current design ideas of electric vehicles. From this point of view, the design of Lan Tu Freeman can be said to be an innovation on the basis of traditional car design. In order to be more in line with the preferences of most consumer groups, the whole team still hides the edge of this young brand in the design of Lan Tu Free Travel, and has done more homework in the embodiment of connotation.

Shape design: the main elegant temperament

First of all, the logo of Lan Tu was inspired by Kun Peng's spreading wings and evolved into a simple and bright triangular logo shape. The front face retains the traditional grille shape and designs a three-dimensional folding angle. Penetrating LED strip is also a very popular design at present. The whole front face looks sedate, which can be said to be Xian Yi's youthful spirit.

The profile modeling is a highlight of Lan Tu Freeman, without complicated waistline and curved surface modeling. The overall style is simple and generous, which matches the length, width, height and dimensions of the whole vehicle of 4905 * 1950 * 1690 mm, with a wheelbase of 2955 mm. It is a standard medium-sized and large SUV, while Lan Tu Freeman does not pursue multi-person riding scenes, but only wants to make a big five-seat model in a down-to-earth manner, which is guaranteed.

The reason why there are only five-seater models is that as can be seen from the profile of Lan Tu Freeman, the designer adopted a yacht-like modeling inspiration. The inverted C-pillar shape enhances the heavy feeling of the rear of the car, which is a gesture of looking up and sailing. At the same time, the English name "VOYAH" is printed on the C-pillar, which means "sailing". Exquisite and dense spoke rims and 255/45R20 tire size can show the elegance of luxury cars.

The hidden door handle is now a routine operation, but the drag coefficient of 0.28cd obtained by this design for Freeman is still worth mentioning, which is better than the 0.32cd of Li ONE at the same level.

Tail shape is the most conservative part of Lan Tu freestyle. Apart from the penetrating light strip and logo, there is really nothing else to watch, but the short rear suspension forms a large departure angle, which is not bad as an SUV.

Interior design: highlight the sense of science and technology and ceremony.

For new energy vehicles, the best embodiment of intelligent interior renovation is the size and quantity of screens. In this regard, the design of Lan Tu Freeman Triple Screen has also become the mainstream camp of new energy vehicles, while Lan Tu Freeman adopted the world's first integrated lifting triple screen to show his design ability, claiming to create a top-level interactive experience.

Let's talk about this giant screen that can be lifted and lowered. It is made of all-magnesium aluminum alloy. After the vehicle starts, the triple screen automatically rises, and the atmosphere lights up, creating a full sense of ceremony. In order to achieve the best visual effect and aesthetic effect of the screen, Lan Tu R&D team and global suppliers evaluated and verified 16 design schemes, and selected the layout, structure and materials for more than 100 times, ensuring that the elevator mechanism can achieve high-quality lifting for more than 30,000 times.

But in my opinion, such painstaking operation is not of great practical significance to users, just to reflect the noble sense of ceremony and unique design ideas, and let customers know where their money is spent. This is also the only place that Lan Tu FREE doesn't want to keep a low profile in its design.

Lan Tu Free Travel This car system has four gesture interactions, four-tone voice recognition, touch screen and touch? The five interactive functions of Pad and physical keys basically meet the favorite operation forms of various user groups, especially some traditional physical keys are reserved. I think it is the insistence of traditional car companies to build new and powerful models, which will definitely win the recognition of some traditional user groups.

Strong alliance is also the most efficient way for traditional car-making enterprises to enter the new energy field. Lan Tu has also carried out in-depth cooperation with Huawei. Huawei HiCar carried by Lan Tu FREE is a human-computer interaction system similar to Apple CarPlay. Huawei HiLink can realize remote control of Huawei smart home, while 5G? T-BOX allows Lan Tu to have faster network speed and more convenient data transmission experience for free.

Talking about intelligence: 4 kinds of intelligent cockpit and 20 kinds of intelligent driving assistance.

Lan Tu Fry divided the scenes with high user frequency into four intelligent cockpit modes.

When users enter Lanti FREE, welcome mode VOYAH? The instant reverence mode is turned on, the penetrating wing light group lights up, and the hidden door handle pops up. When the user enters the car, his face? ID face recognition technology can quickly identify the driver's identity, match the sitting posture, music and navigation with the mobile phone, and even create a different fragrance atmosphere.

Of course, this is not a new configuration.

Voye? Performance high-energy mode, integrated triple screen automatically descends (unclear), sports atmosphere lights on, adaptive air suspension reduces the height of the car body, and sports fragrance permeates the whole car. (Let the driver refresh himself? ) ready to take off?

Of course, this is not the first one.

But this Voyer down there? Note that the wake-up mode is Lan Tu's original mode. This mode system can provide early warning for fatigue driving, and provide six warm reminders of sound, image, air conditioning, fragrance, service area navigation and instrument indicator light to ensure driving safety.

I think the above three models all have one thing in common, that is, they are all fragrant.

This last VOYAH? Caring for children makes my dad feel better. The camera in the car can automatically identify the child and let the child automatically lock (this is very practical). The carriage keeps the air fresh and intelligently matches the appropriate air conditioning temperature and air volume.

Of course, these models are the integration of some basic functions after all. Although the actual effect may not be as good as the manufacturer claims, as a traditional car company, Lan Tu at least gave us the attitude of making new cars with heart.

Lan Tu Freeman comes standard with 20 autopilot assist systems. Less common ones include active night vision driving system with 150m long sight distance and AI recognition and early warning function. Only by exploring poetry and the extreme environment in the distance can we show our talents.

On Comfort: Hardware Level of Standard Weilai

Weilai can be said to have built the benchmark chassis of luxury electric vehicles of China brand at present. Friends who have seen our program should know that Weilai really spares no effort in chassis design and material cost. As a latecomer, Lan Tu naturally knows this, and the price within 400,000 yuan will inevitably confront Weilai ES6.

Therefore, in terms of chassis, Lan Tu Freeman is also equipped with an independent suspension with front double wishbone and rear multi-links, and it is made of all-aluminum and alloy. Adaptive air suspension can also adjust itself for comfort, performance and off-road mode. On the basis of the same hardware, the key depends on the real car experience in the future.

In terms of interior comfort configuration, Weilai's NOMI, queen's co-driver and knob shift are all relatively novel designs, and the map is indeed a bit conservative in this respect. In addition to OEKO-TEX certified skin-friendly fabrics, AR live navigation and dimmable panoramic canopy are a highlight. The latter cancels the traditional lampshade, and adopts dimmable glass similar to Boeing 787, with 10-grade brightness level. At the same time, it can isolate ultraviolet rays and save some face.

Fighting power: playing Wei Lai? Downward ideal

The most undisguised part of Lan Tu Freeman is its power system. At the same time, there are also extended programs and pure electric vehicles, and the NEDC battery life is 860km and 500km respectively. This should be the biggest personnel, technical reserves and financial advantages of traditional car companies.

Lan Tu Freedom? Lan Tu's independent ESSA native intelligent electric architecture is adopted, and the range extender adopts Dongfeng's latest technology 1.5T four-cylinder engine, with a thermal efficiency of 4 1.07% and supports 92 # gasoline. At the same time, NVH performance must be better than that of three-cylinder range extender.

Matching this engine is a generator with a power of 80kW, plus the power form of front and rear double motors. The comprehensive maximum power is 500kW, the peak torque is1000 N m ... The extended-range acceleration is 4.6S, the pure electric version is 4.8S, and the top speed is 200km/h.

Of course, in terms of charging choice, both the free extended range version and the pure electric version support 1 1kW home slow charging and fast charging, which is the same as Li ONE.

But then again, the reason why FREE and Li ONE are tit for tat is only because there are not many brands that focus on program empowerment at present. As for the product itself, Li ONE focuses on 6-seat and 7-seat models, while FREE is a big five-seat model. Privately, the two companies seem to be discussing and seeking to make the expansion program market bigger and stronger together.

New mode marketing: the direct selling mode of traditional car companies

Once upon a time, the dealer model that traditional car companies relied on was first broken by Tesla, and new brands of cars followed suit. Due to the different usage scenarios of new energy vehicles, factory direct stores have a more efficient unity in user operation, experience and service. Lan Tu also talked about breaking the traditional dealer model. On 20021,Lan Tu Auto talked about establishing 40 direct-operated experience stores nationwide, taking the lead in setting up Lan Tu space in business districts of key cities and setting up service centers in users' living quarters. At the same time, it will be integrated with the digital platform to create expedient measures such as brand creation activities, cultural creation activities and limited edition preemptive rights.

Comments:

The release of Lan Tu Freeman can be said to mark a solid step for the traditional car enterprises of China brand to transform into high-end and intelligent ones. As an important strategic layout of Dongfeng Group's transformation and upgrading, Lan Tu brand shoulders the dual mission of Dongfeng's new energy transformation and high-end independent brand. In the near future, the smart cars built by SAIC and Ali will be released next year, and the high-end electric vehicle brands built by Changan and Ningde Daidai and Huawei will also be unveiled. In addition, models of joint venture brands such as Volkswagen ID will also enter the market.

If this year is the year of life and death for the new car-making forces, then next year will be the stage when traditional car companies officially enter the game and fight with the British. We will wait and see where Lan Tu, the first to seize the opportunity, will go.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.