Why are there so many moon cakes with strange tastes every year?

There are three main reasons for the formation of exotic mooncake economy:

1. Satisfying different tastes

Although exotic mooncakes are wonderful, they do satisfy different tastes.

Take "crayfish moon cakes" as an example. Needless to say, the popularity of crayfish itself can be seen everywhere in China almost every summer. Once crayfish are made into mooncake stuffing, many people may prefer to eat "crayfish mooncakes" compared with traditional sweet and greasy mooncakes.

Similarly, like "durian moon cakes", boys who like durian can satisfy their cravings. Now there are many durian "peripheral products" on the market, such as durian candy, durian pizza, etc. As long as the durian moon cake is done well, there is no shortage of customers. 2, easy to attract attention

Why does "exotic moon cakes" get attention every year? One of the reasons is that when these mooncakes are placed in front of everyone, they are different from the mooncakes in our traditional impression, and the fillings used are often unexpected, which will arouse everyone's desire to discuss. The more heated the discussion, the higher the degree of attention these mooncakes receive, which is exactly what the merchants hope to achieve.

Just like many movies and TV series, although they are talked about a lot, the ratings and box office are still rising, because everyone has a curious heart to find out.

3. "Innovation" will never be short of the market

Traditional mooncakes such as lotus seed paste and bean paste have existed for a long time, which has also made many people form a habit. In the Mid-Autumn Festival, no matter whether they are given away or eaten by themselves, they will prefer to choose such mooncakes because they are "normal". However, as modern people pay more and more attention to health, the characteristics of traditional moon cakes with high sugar and oil content also make many people avoid them.

The "exotic moon cakes" are an innovation. They can not only attract more young consumers who love early adopters, but also expand market segments. For example, spicy moon cakes may be cold in Guangdong, Jiangsu and Zhejiang, but it is likely to bring another scene in Sichuan and Chongqing. Analysts at Caimao.com believe that "exotic moon cakes" are actually continuing the long tail of the moon cake economy.

With these three reasons, "exotic moon cakes" not only exist every year now, but will not necessarily disappear in the future.